Key Responsibilities
Campaign coordination & preparation
- Coordinate with central Marketing and other internal teams to execute campaigns smoothly.
- Work with marketing lead to define online campaign strategy
- Execute campaign preparation.
- Create clear communication briefs, artwork design, manage timelines, and oversee the production of marketing materials.
- Ensure campaign details (mechanics, T&Cs, creative, store execution notes) are correct and shared to relevant teams.
Online marketing execution
- Plan and execute online marketing campaigns, including social media management and digital, performance-based marketing.
- Manage budgets for Google Ads, Meta Ad or any related online platform, optimizing them focus on Cost Per Install (CPI) and Customer Acquisition Cost (CAC).
- Monitor key performance metrics and summarize results and learnings.
KOL / Influencer coordination
- Source and coordinate KOLs/influencers: outreach, briefing, content coordination, schedule tracking, and post-campaign recap.
- Track deliverables and performance (views, engagement, link clicks, redemptions if applicable).
CRM & marketing communications execution
- Work with CRM team to execute marketing communications and retargeting strategy (push, in-app messages, email/SMS/LINE if applicable).
- Coordinate message content, targeting/segments (as defined), scheduling, and proofing.
Marketing admin & operations
- Handle marketing-related admin tasks: PR/PO coordination, vendor documents, invoice tracking, and budget tracking support.
In-store activation support (O2O)
- Coordinate in-store activation activities to drive app installs and engagement (e.g., QR sign-ups, staff scripts, POP materials).
- Work with store ops to ensure materials are delivered and executed correctly.
- Gather execution feedback and summarize store results (where possible).
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field (preferred).
- 1–4 years experience in marketing, e-commerce, retail, FMCG, or digital marketing roles (internship experience counts).
- Understanding of online marketing and/or influencer marketing.
- Comfortable coordinating multiple stakeholders, timelines, and deliverables.
- Experience with Google Analytics, Google Ads, and social media ad platforms
- Experience in content creation, copywriting, and campaign planning
Skills & Competencies
- Strong coordination and project tracking skills (detail-oriented, on-time delivery)
- Good communication and teamwork skills
- Analytical mindset with strong data interpretation skills
- Organized and reliable with admin tasks and documentation
- Able to analyze basic campaign results (Excel/Google Sheets) and summarize insights
- Can work in a fast-paced environment with operational tasks (store coordination)
Nice to Have
- Experience working with CRM tools or push/in-app campaigns
- Familiarity with app/e-commerce metrics (install, conversion, repeat purchase)
- Experience coordinating agencies or external vendors
- Basic knowledge of GA4/Appsflyer/Adjust (or willing to learn)
