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At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home!
All about the role:
The Experience Marketing Manager will, as part of the Experience Marketing Team BA Europe & APMEA, be responsible for leading commercial projects of our consumer experiences within Fabric Care category in APMEA region. Work closely with Product Line, as well as the Marketing teams, and the Commercial Area teams, ensuring that our experiences reach the consumers with high impact and deliver commercial value through strong go-to-market plans.
What you'll do:
- Create insight-based Experience Value Propositions (EVPs) for new BA EA-specific launches, and support Group Experience Marketing Care with regional input for Global launches and experience development.
- Capture category needs and consumer insights specific to Fabric Care/ Dish Care APMEA and help develop consumer-centric and innovative experiences in alignment with the PL vision, brand strategies, communication platforms, and sustainability targets.
- Work with BA EA Care Product Line (commercial), Group Care Product Line (innovation), R&D, and Design to ensure that Group-led range laddering is supported by strong, relevant claims.
- Brief in & review Commercial Launch deliverables (the what) to ensure impactful and differentiated marketing assets and securing red thread within marketing launch toolbox for all Fabric Care/ Dish Care APMEA launches.
- Work cross-functionally to secure launch excellence towards target audiences.
- Work with Commercial Areas PL and Consumer Marketing Activation to enable execution of competitive PACS launches delivering on our commercial objectives, in line with the CMAP
- Ensure full alignment with Product Line and R&D on execution through joint checkpoints.
- Work with Legal to validate and approve Claims and provide feedback to Group EXM and Group Care Product Line (innovation).
- Contribute to the consolidate input from BA EA Care Experience Marketing into the Innovation Triangle team and Innovation process.
- Support the Events team to ensure that our storytelling and experiences come alive at key events.
- Drive local partnership relations (ex with P&G) and ensure markets are following the agreed activations.
Who You Are
- University degree in Marketing or Business
- 5-7+ year's professional experience in consumer-driven companies in either product, marketing, or business development functions with proven results, with international exposure.
- Experience in FMCG is considered as a plus
- Consumer insights
- Team player with strong communication skills
- Project management skills
- Ability to manage different stakeholders
- Fluent in English
Critical Competencies
- Passionate about the consumer and in delivering simply outstanding experiences.
- Lead You have a vision and a purpose, and you can inspire and influence others to not only share it, but apply their abilities to achieving it.
- Collaborative you work very well with others to move projects forward in a complex and global environment
- Focus you double-down on the most important topics to ensure impact
- Organised - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals.
- Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.
- Dynamic you have the ability to think in a creative and strategic way, but are adept at delivering operationally to ensure tasks are followed through to completion.
- Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You'll also have the stamina essential to delivering results in both the short and long term.
- Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.
- Fast learner with the ability to adapt quickly in unfamiliar situations.
- Data driven with strong analytical skills that form the basis of your decision making
Where you'll be:
You will be based in our Bangkok office.
Benefit highlights:
- Flexibility of work hours
- Discounts on Electrolux products and services
- Medical & Hospitalization coverage
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Find more on:
Electrolux APAC & MEA: https://www.linkedin.com/company/electrolux/life/apacmea/
