Position: F&B Marketing Manager
Location: InterContinental Phuket Resort
Department: Food & Beverage Marketing & Sales Function
About The Role
We are looking for a highly driven and creative F&B Marketing Leader to elevate the visibility, storytelling, and commercial success of our world-class restaurants, bars, and culinary experiences.
This role works closely with the Director of Food & Beverage and Director of Marketing & Communications, responsible for shaping F&B branding, driving revenue through strategic campaigns, and creating theatrical concepts that make our venues truly In the Know.
You will bring our F&B concepts to life across local, national, and international marketscrafting innovative content that inspires guests and strengthens our position as one of Thailand's most iconic luxury resorts.
Key Responsibilities
Sales & Revenue Generation
- Build sales strategies and drive F&B revenue through targeted promotions, loyalty programs (including IHG One Rewards dining offers), partnerships, and special events.
- Identify and develop key sales leads from Phuket and Bangkok markets.
Brand & Marketing Leadership
- Develop and grow F&B brands across Phuket, Thailand, and global markets.
- Lead creative, digital, and traditional marketing campaigns for all F&B venues.
- Create vibrant, theatrical storytelling and content that enhances guest experience and builds venue excitement.
Public Relations & Media
- Coordinate PR activities, press events, media interactions, and influencer partnerships (in collaboration with MarCom).
- Develop strong relationships with key media, industry partners, producers, and event organizers.
Guest & Community Engagement
- Build and maintain long-term relationships with local communities, travel partners, event producers, and business networks.
- Conduct client visits, familiarization trips, and site inspections.
Market Research & Competitive Analysis
- Monitor market trends, competitor activities, and industry best practices.
- Evaluate the effectiveness of promotions and adjust strategies to maximize ROI.
Team Collaboration
- Provide coaching and support to sales team members and new hires.
- Work closely with F&B management, operations, digital marketing, and hotel leadership.
Qualifications
- Bachelor's Degree in Marketing, Sales, Business, Hospitality, or related field.
- 2+ years of experience in Sales & Marketing, Digital Marketing, preferably in hotels, F&B concepts, lifestyle brands, or luxury environments.
- Strong communication skills in English; Thai language is an advantage.
- Creative mindset with strong understanding of F&B trends, social media dynamics, and guest experience.
- Ability to work independently, manage multiple projects, and perform under pressure.
- Strong knowledge of Phuket market preferred.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job We'll never know unless you hit the Apply button. Start your journey with us today.
