Overview
Franchise Strategy Manager accelerates growth across the Thailand beverage system by combining strategic insight, commercial analytics, and transformation leadership.
Responsibilities
- Generate Strategic Insights - Leverage commercial, market and consumer insight to uncover high-impact growth opportunities across categories, brands, channels, customers, and portfolio mix, translating complex analytics into clear, actionable strategic recommendations.
- Act as Strategic Thought Partner - Partner closely with bottler commercial leadership to diagnose business challenges, shape strategic priorities, and influence decision-making through structured, data-driven insights.
- Lead Commercial Transformation - Drive the deployment of critical commercial capabilitiesleveraging PepsiCo's global Centers of Excellenceincluding initiatives such as next-generation GTM, Perfect Store, Revenue Growth Management (RGM), and Away-From-Home channel development, aligned with bottler priorities.
- Lead Cross-Functional Strategic Initiatives - Scope and lead high-impact projects across PepsiCo and bottler teams, mobilizing cross-functional expertise to deliver measurable commercial and capability outcomes.
- Strengthen Execution & Governance - Establish strong operating rhythms, performance tracking, and agile ways of working to ensure disciplined execution, rapid problem solving, and sustained delivery of results.
Qualifications
- Strong quantitative and qualitative analytical capability with structured problem-solving skills and the ability to translate data into actionable business insights
- Excellent verbal and written communication skills, including clear strategic storytelling and high-quality executive presentations
- Humble, growth-oriented mindset with strong ownership and a win-win solutions-driven attitude
- Collaborative working style with the ability to influence and align senior stakeholders
- +10 years of experience in a multinational FMCG environment within Commercial or Strategy functions, or consulting experience with exposure to FMCG and go-to-market transformation
- Fluent in English Thai language proficiency preferred
