Business Unit: Wood Replacement Material (Panel Plus - https://www.panelplus.com/)
Key Responsibilities:
Strategic Planning & Direction
- Define and drive marketing strategies to effectively reach and understand target customers, while designing appropriate sales approaches for each customer segment.
- Accelerate sales growth by prioritizing high-margin products and opportunities with strong potential for sustainable market expansion.
- Elevate manufacturing operations to standardized excellence across product quality, production efficiency, and cost management.
Strategy Execution & Governance
- Set clear marketing objectives, expand the customer base, and build strong, long-term relationships with customers and business partners.
- Develop team capabilities to create competitive advantage and respond to customer needs effectively.
- Oversee factory policies and operational plans to ensure alignment with the company's overall business direction.
- Ensure production meets required standards of volume, quality, lead time, and delivery performance.
Strategy Development & Innovation
- Expand market penetration and product applications by driving substitution opportunities within the structural plywood segment.
- Strengthen product branding and develop a Customer Relationship Management (CRM) system to build deeper customer engagement.
- Implement and leverage manufacturing and factory management technologies to enhance operational efficiency and overall competitiveness.
Qualifications:
- Thai nationality (working under an expatriate assignment in Vietnam).
- 10–15 years of professional experience in leadership roles involving strategic planning, marketing, or manufacturing/factory management (strongly preferred).
- Preference given to candidates with experience in construction materials, engineered wood panels, interior products, or B2B industries.
- Proven ability to manage and lead multicultural teams; experience working in Vietnam or ASEAN countries is highly advantageous.
- Proficiency in English. Other language such will be considered a strong plus.
Career at Mitr Phol
At Mitr Phol, you'll be empowered, take on meaningful challenges, and grow across diverse business areas. We invest in your learning and career development, rewarding performance with clear progression and long-term stability.
We value collaboration, open ideas, and flexibility, while genuinely caring for your well-being. As part of a company known for its strong reputation and commitment to sustainability, your work will create impact far beyond the bottom line.
About Mitr Phol Group
Mitr Phol Group is a leading agri-business with nearly 70 years of legacy. As Thailand's largest sugar producer and the world's fourth-largest, we are also active in renewable energy, wood substitute materials, and consumer and bio-based products.
We operate with integrity, inclusivity, and sustainability at our core—aligned with the UN Sustainable Development Goals (SDGs). Our philosophy, Cultivating for All, reflects our belief in the dignity and potential of people, and our commitment to developing leaders who create real value.
Mitr Phol is recognized as a top employer in Thailand, receiving the Top Employer Thailand certification for multiple years from the Top Employers Institute (2023 - 2026) for excellent HR practices.
