General Manager

Crown Worldwide Group is a privately owned, global logistics company founded in 1965 and headquartered in Hong Kong. We are an extraordinary and purposeful business committed to making it simpler to live, work and do business anywhere in the world, delivered through our broad portfolio of complementary brands. Together these enable us to; relocate people's lives and possessions, help companies move teams to new locations near and far and help them manage their workspaces. We also transport, store and install precious art collections and keep company data and records safe, yet accessible.

We oversee a wide-ranging CSR program which supports local and global charities, actively champions employee wellbeing and continually seeks to reduce our environmental footprint. We are also proud of our diverse and inclusive culture. This provides all our employees with a sense of belonging which allows them to reach their full potential.

Position Overview

Reporting to the CEO APAC, the Managing Director Malaysia is accountable for leading Crown Malaysia as an integrated country business, with full ownership of profitable growth, operational performance, customer experience, people leadership, risk management and cross-business collaboration.

As a senior leader within Crown, the incumbent is expected to translate the 2030 Group Strategy into clear local priorities and execution plans. This includes strengthening performance in core businesses, accelerating diversification opportunities, improving sales effectiveness, embedding digital and AI-enabled ways of working, and building a future-ready organization that delivers consistent value to customers, colleagues and the wider Crown network.

The role requires visible, accountable leadership across Malaysia, with a strong focus on One Crown collaboration, disciplined execution, customer-centric service delivery, sustainable growth and the development of high-performing teams.

Key responsibilities for this position are as follows:

• Deliver country financial performance in line with Group and regional expectations, including revenue, gross margin, profitability, cash flow, debtor management and productivity targets.
• Translate Crown's 2030 strategy into a clear Malaysia country plan, with measurable priorities across growth, diversification, operational excellence, customer experience, digital adoption, sustainability and people capability.
• Lead the Malaysia business as one integrated country organization, ensuring strong collaboration across Relocations, Information Management, Logistics, Fine Arts and other relevant Crown businesses.
• Drive profitable growth by strengthening sales discipline, improving conversion, deepening account management and identifying new market opportunities.
• Develop and execute diversification opportunities aligned to customer needs and Crown's future growth agenda.
• Ensure Crown Malaysia delivers a consistently high-quality customer experience, supported by strong service standards, proactive issue resolution and continuous improvement.
• Build a performance culture focused on accountability, collaboration, innovation, agility and measurable business outcomes.
• Lead, motivate and develop the Malaysia leadership team and broader employee population, ensuring the right capabilities, succession plans and engagement levels are in place.
• Champion digital adoption, process improvement and data-led decision-making to improve efficiency, customer insight and business performance.
• Ensure compliance with Crown policies, local regulatory requirements, governance standards, health and safety obligations and risk management expectations.
• Represent Crown externally with clients, partners and market stakeholders, strengthening Crown's reputation and competitive position in Malaysia.
• Contribute actively to the Asia Management Group and broaden Crown network by sharing insight, best practice and opportunities for regional collaboration.

Performance will be measured against:

• Achievement of country revenue, gross margin, profit, cash flow and productivity targets.
• Delivery of Malaysia's local execution plan aligned to Crown's 2030 strategy.
• Growth in core business performance and progress against diversification opportunities.
• Strength of sales pipeline, conversion, client retention and strategic account development.
• Customer experience outcomes, service quality, issue resolution and client satisfaction.
• Operational efficiency, cost control, compliance, documentation accuracy and process improvement.
• Digital adoption and use of data to improve business performance and decision-making.
• Employee engagement, leadership effectiveness, talent development and succession readiness.
• Risk management, governance, regulatory compliance and health and safety performance.
• Contribution to APAC collaboration, One Crown initiatives and sharing of best practice across the network.

Aptitude, Experience and Qualifications

• Significant senior leadership experience in relocation, mobility, logistics, information management, business services or a comparable B2B service environment.
• Proven experience leading a country, business unit or substantial P&L with accountability for revenue, profit, cash flow, operations and people leadership.
• Strong commercial orientation, with demonstrated ability to grow revenue, improve margin, manage cost and build sustainable client relationships.
• Experience driving business transformation, diversification, continuous improvement or digital adoption.
• Strong understanding of customer experience, service delivery and operational excellence in a multi-service environment.
• Ability to lead across functions and business lines, building collaboration in a matrixed or regional organization.
• Strong people leadership capability, including talent development, performance management, succession planning and culture building.
• Financially literate, data-informed and comfortable using business insight to make decisions.
• Excellent communication and stakeholder management skills, with the ability to influence senior leaders, clients, partners and employees.
• Experience working in a diverse, multicultural and international business environment.
• Bachelor's degree or equivalent business experience preferred.

Job Specific Competencies

• Strategic execution and business planning
• Commercial growth and profitability
• Customer experience leadership
• Operational excellence and productivity
• Sales discipline and account development
• Diversification and market opportunity development
• Digital adoption and data-led decision-making
• People leadership and talent development
• Change leadership and innovation
• Governance, risk and compliance
• Cross-business collaboration
• Sustainability and responsible business leadership

What we offer

• Work in international environment supporting clients from all over APAC, work with colleagues from multiple countries on daily basis
• Work in a dynamic team with opportunities for growth
• Learning opportunities in the field of relocations, international logistics and mobility
• Work on new projects for an industry leader with over 50 years history
• Summary of benefits offered (health, life and personal accident insurances, birthday leave, 2 days volunteering leave, PTO's from 15 and up to 20days)
• Language courses, Well-being Program, Mentoring Program, Employee Referral Program
• Performance bonus
• Career development path
• CSR, ED&I, Work-life balance initiatives

Call to action

If all above mentioned sounds interesting and motivating for you (and you have a suitable profile) we are looking forward to receiving your updated CV and discussing your career!

Company Values

• At Crown we pride ourselves with the quality we deliver and values we stand by.
• We are CARING about people and their experience
• Always DETERMINED to do our best and to always keep improving
• We are genuinely THERE when our customers and colleagues need us
• We encourage the SHARING of knowledge amongst each other
• We continuously remain OPEN-MINDED to stay innovative

Equal Employment Opportunity

Crown is an equal opportunities employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to race, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, gender orientation, gender identity, military/veteran status, or any other characteristic protected by law. Crown welcomes applications from all suitably qualified candidates eligible to live and work in the designated geographical region. We are committed to diversity, and to employee well-being, engagement and development.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.