Job Summary
We are looking for an experienced General Manager - Football to oversee all operations of our football division at Plan B Media. You will lead strategic planning, team management, revenue generation, and operational excellence across broadcasting, events, sponsorships, and digital content. With strong leadership and deep football knowledge, you will drive growth in Thailand's vibrant football market and Southeast Asia.
Key Responsibilities
- Lead end-to-end operations of the football division, including content production, event management, and digital platforms to meet business KPIs.
- Develop and implement annual business plans, budgets, and revenue strategies targeting growth in broadcasting rights, sponsorships, and fan engagement.
- Manage and mentor a cross-functional team (sales, production, marketing, operations) to deliver high-quality football programming and events.
- Negotiate partnerships with leagues (e.g., Thai Premier League, AFF), clubs, broadcasters, and sponsors while ensuring cost efficiency.
- Monitor performance metrics, fan analytics, and market trends to optimize operations and identify expansion opportunities.
- Build relationships with key stakeholders like Football Association of Thailand (FAT), agencies, and media partners.
- Ensure compliance with regulations, risk management, and seamless integration with Plan B Media's broader portfolio.
Qualifications and Requirements
- Bachelor's degree in Business Administration, Sports Management, Marketing, or related field; MBA or equivalent preferred.
- 8+ years in sports/media operations, with 5+ years in football leadership (e.g., GM, operations head in leagues or broadcasters).
- Track record in managing P&L, teams, and multimillion-baht projects in Thai/SEA football.
- Strong network in the industry (FAT, clubs, True Visions, AIS, etc.).
- Excellent leadership, operational, and communication skills; fluent in Thai and English.
- Proficiency in project management tools (e.g., Asana, CRM), analytics (Google Analytics), and sports operations software.
- Passion for football with understanding of trends like digital streaming and fan experiences.
