Location: Koh Samui, Thailand I Open for Expat/ Relocation
About the Opportunity
Our client is a well-established luxury boutique resort in Koh Samui, renowned for delivering a highly personalized guest experience and maintaining strong standards of service, quality, and hospitality.
As part of its continued development, the resort is seeking an experienced and commercially driven General Manager to lead the overall business and operations. This is an excellent opportunity for a senior hospitality leader who is passionate about luxury resort operations and is looking for a role with significant leadership responsibility, commercial ownership, and the opportunity to further elevate an established property.
Key Responsibilities
Strategic & Operational Leadership
- Lead the overall resort operation, ensuring consistent excellence across all departments.
- Establish and execute strategic priorities aligned with business objectives and long-term growth.
- Maintain high standards across guest service, operational efficiency, property presentation, and overall resort performance.
- Serve as the key leadership representative for employees, guests, owners, business partners, and other stakeholders.
Commercial & Financial Performance
- Take overall responsibility for the resort's P&L and financial performance.
- Develop strategies to maximize revenue, profitability, occupancy, ADR, RevPAR, and other key commercial indicators.
- Lead annual budgeting, forecasting, financial planning, and cost-control initiatives.
- Identify opportunities to grow revenue across rooms, F&B, wellness, and other ancillary businesses.
- Monitor market trends and competitor performance to identify opportunities and risks.
Guest Experience
- Champion a luxury service culture and ensure consistently high guest satisfaction.
- Continuously identify opportunities to enhance the guest journey and create memorable experiences.
- Monitor guest feedback and online reputation, ensuring appropriate actions are implemented.
- Protect and strengthen the resort's positioning within the luxury hospitality market.
People & Culture
- Lead, coach, and develop the resort's management team.
- Build a strong culture of service excellence, accountability, collaboration, and employee engagement.
- Develop succession plans and identify high-potential talent within the organization.
- Ensure effective workforce planning, training, and leadership development.
Sales & Marketing
- Work closely with the commercial team to develop and execute strategies that drive business growth.
- Strengthen relationships with key travel partners, luxury travel networks, corporate partners, and other stakeholders.
- Support strategies to increase direct bookings, optimize distribution, and strengthen the resort's market positioning.
- Ensure the resort remains competitive within the luxury leisure market.
Candidate Requirements
- Bachelor's degree in Hospitality Management, Business Administration, or a related discipline.
- 10+ years of experience within the hotel/resort industry, with substantial senior management experience.
- Previous experience as a General Manager, Hotel Manager, Resort Manager, or Resident Manager within an upscale or luxury hospitality environment.
- Proven experience managing luxury boutique, independent, or resort properties is strongly preferred.
- Strong commercial and financial acumen, including proven P&L and budgeting experience.
- Demonstrated ability to lead multiple operational functions and large, diverse teams.
- Strong understanding of luxury hospitality standards and high-touch guest service.
- Proven ability to improve operational performance, guest satisfaction, and commercial results.
- Experience within Thailand's resort market or other major leisure destinations is highly advantageous.
- International hospitality experience is a strong plus.
- Excellent English communication and interpersonal skills.
Ideal Candidate
We are looking for a leader who is:
Commercially minded – understands how to balance luxury positioning with sustainable revenue and profitability.
Guest-centric – genuinely passionate about delivering exceptional and personalized hospitality.
Hands-on – visible and engaged with both guests and the operational team.
People-oriented – able to build a strong leadership team and develop a high-performing service culture.
Entrepreneurial – comfortable making decisions and driving initiatives within a boutique or independent resort environment.
Strategic & operational – capable of thinking long-term while remaining closely connected to day-to-day operations.
The Opportunity
- Senior leadership position with overall responsibility for a luxury resort operation.
- Opportunity to shape the property's future growth and commercial performance.
- High visibility with ownership and key stakeholders.
- Based in Koh Samui, one of Thailand's leading luxury leisure destinations.
- Competitive executive compensation package with performance-based incentives and benefits.
