About the Role
The General Manager – Sales is responsible for leading and driving the overall sales strategy, revenue growth, and market expansion of the logistics business. This role focuses on developing key client relationships, identifying new business opportunities, and ensuring alignment between sales, operations, and customer service to deliver high-quality logistics solutions.
The position requires strong industry knowledge in freight forwarding, supply chain management, warehousing, and transportation, along with proven leadership capabilities to manage high-performing sales teams and achieve business targets.
Responsibilities
- Develop and implement comprehensive sales strategies to achieve revenue and growth targets.
- Identify new business opportunities in freight, contract logistics, warehousing, and distribution.
- Expand market presence across key industries (e.g., manufacturing, retail, e-commerce, FMCG).
- Build and manage a robust sales pipeline and forecast accurately.
- Establish and maintain strong relationships with key clients and strategic partners.
- Negotiate high-value contracts and ensure long-term business retention.
- Understand client supply chain requirements and provide customized logistics solutions.
- Lead, mentor, and develop the sales team to ensure high performance.
- Set sales targets, KPIs, and performance metrics for team members.
- Foster a results-driven and customer-focused culture within the organization.
- Monitor market trends, competitor activities, and pricing strategies.
- Provide insights and recommendations to senior management for business decisions.
- Identify emerging logistics trends such as digitalization, last-mile delivery, and e-commerce growth.
- Work closely with operations, pricing, and customer service teams to ensure service delivery excellence.
- Coordinate with marketing for brand positioning and lead generation activities.
- Ensure smooth handover from sales acquisition to operational execution.
- Prepare and manage sales budgets and revenue forecasts.
- Monitor sales performance against targets and implement corrective actions when required.
- Drive profitability by optimizing pricing and cost structures.
Qualifications
- Bachelor's degree in Business Administration, Logistics, Supply Chain Management, or a related field.
- MBA or equivalent postgraduate qualification preferred.
- 10–15+ years of experience in sales within the logistics, freight forwarding, or supply chain industry.
- Proven track record of achieving or exceeding sales targets.
- Experience in managing large sales teams and key accounts.
Skills & Competencies
- Strong leadership and team management skills.
- Excellent negotiation, communication, and interpersonal abilities.
- Deep understanding of logistics operations (air, sea, land transport, warehousing).
- Strategic thinking and analytical skills.
- Ability to build relationships and influence stakeholders at all levels.
- Proficiency in CRM systems and sales analytics tools.
