Global Crop Marketing Manager, Cucurbits

Founded in 1982 by World Food Prize Laureate Simon Groot, East-West Seed develops innovative tropical vegetable seeds that help farmers improve yields, income, and food security across Asia, Africa, and Latin America. Our mission is simple yet powerful: to improve the livelihoods of vegetable farmers through innovation, knowledge, and quality seeds.

The Global Crop Marketing Manager (CMM) drives the Global Crop Strategy, leading a high-impact crop portfolio for long-term growth, profitability, and market leadership.

Key Responsibilities:

Crop Portfolio Strategy & Innovation

• Define mid- and long-term breeding objectives and product strategy based on market and competitive insights
• Lead innovation and manage the R&D pipeline aligned with regional and commercial priorities
• Drive product trials, performance evaluation, and lifecycle decisions

Portfolio Performance Management

• Monitor portfolio performance using KPIs and data-driven insights
• Adapt strategies to market trends and maintain competitive positioning

New Product Introduction & Value Proposition

• Lead successful product launches informed by customer insights and market gaps
• Build strong product positioning, branding, and value propositions
• Support Sales with technical data and participate in key marketing activities

Cross-Functional Leadership

• Partner with R&D, Marketing, Sales, and regional teams to ensure execution excellence
• Align stakeholders and foster a high-performance global culture

Financial Acumen

• Drive crop margin growth through value-driven innovation
• Optimize pricing, margins, and portfolio profitability

What We're Looking For:

• Bachelor's degree in Agriculture, Business Administration, or a related field. A postgraduate degree (MBA, MSc) is preferred.
• Minimum of 8 years of global/regional marketing experience within a seed company or within agribusiness sector.
• Experience in managing global or regional portfolios in vegetable seeds or similar industries is a strong advantage.
• Proven track record in crop strategy, new product introduction, and commercial execution.

Location to be based: Nonthaburi, Thailand

Why Join Us

East-West Seed is a global vegetable seed business dedicated to empowering smallholder farmers with high-quality seeds and agronomic knowledge. By joining our team, you'll play a critical role in shaping the future of a purpose-driven organization making a real impact worldwide. Our company supports nearly 23 million farmers in over 75 countries, operates 20 R&D facilities in 9 countries, and employs approximately 2,800 people worldwide.