At Mogu Mogu, we believe in building a global brand that adds a burst of fun, flavor, and uniqueness to every sip & chew. As Division Manager Brand Marketing (Europe & USA), you will be the brands strategic torchbearer across high-potential Western markets. You will lead market-specific brand plans, coordinate go to-market (GTM) for new products, and drive performance through regional insights, collaboration, and execution.
This role is designed for a commercially minded, culturally fluent brand strategist who thrives in fast-paced, cross-cultural environments and takes pride in shaping a globally loved brand.
Key Responsibilities
Brand Strategy & GTM Leadership
- Curate and adapt global brand strategies for Europe and the USA, integrating consumer, category, and competitive insights.
- Develop Go-To-Market (GTM) strategies and launches for new products, flavors, or formats in collaboration with NPD and trade teams.
- Translate Mogu Mogus brand purpose into culturally resonant, channel-appropriate communication and innovation.
Integrated Marketing & Execution
- Lead 360 integrated marketing campaigns across digital campaign, influencer, OOH, and retail activations.
- Co-create and execute annual brand activity grids tailored to each market, working closely with regional partners and internal teams.
- Ensure storytelling and messaging alignment across all touchpoints to drive consistent brand equity.
Cross-Functional & Partner Collaboration
- Partner with Sales, Trade Marketing, Innovation, and local distributors to ensure full-funnel brand support and commercial readiness.
- Drive alignment forums to ensure co-ownership and transparent communication across all levels of stakeholders.
- Guide local agency partners on creative, media, and consumer activation strategy.
Consumer & Market Intelligence
- Be a mirror of the consumer by leveraging social listening, cultural trends, and performance analytics to inform brand moves.
- Run post-campaign reviews and consumer feedback sessions to drive continuous improvement.
- Identify white spaces or cultural unlocks in new consumption occasions or formats.
P&L Contribution & Commercial Acumen
- Collaborate with Finance and Commercial teams to build brand plans that improve both top-line and bottom-line metrics.
- Make informed investment decisions tied to brand-building and profitability objectives.
- Develop performance tracking dashboards for brand KPIs, ROI, and campaign success metrics.
Key Qualifications
- Masters degree or MBA in Marketing, Business, or Communication from a reputable institution preferred.
- 510 years of experience in FMCG brand marketing or product management, preferably in the beverage, food, or lifestyle sectors.
- Strong understanding of consumer behavior across Western markets, especially Gen Z and multicultural audiences.
- Hands-on experience leading GTM initiatives, brand launches, and integrated marketing campaigns.
- Fluent in English; French or other European language proficiency is a plus.
Preferred Attributes
- Obsessed with pop culture, consumer behavior, and building brands people love.
- Creative, entrepreneurial thinker with the ability to translate vision into action.
- Resilient leader who can navigate ambiguity, manage stakeholders, and push boundaries.
- Passionate about brand storytelling, innovation, and cross-functional collaboration.
- Able to lead with both strategic clarity and executional detail across geographies.
Performance Indicators
- Delivery of brand growth across Europe and USA in line with strategic and commercial goals.
- Successful GTM launches and measurable lift in awareness, consideration, purchase intent and sales target.
- Improved brand health metrics and consumer engagement across key touchpoints.
- Achievement of topline and bottom-line KPIs tied to marketing-driven initiatives
