Graphic Design and Social Media Executive

Job Summary

The Graphic Design and Social Media Executive is responsible for elevating and safeguarding the visual identity and digital presence of Rosewood Phuket. This role creates refined brand-led content, curates social media storytelling, and supports integrated marketing initiatives that enhance brand desirability, guest engagement, and commercial performance across digital and printed touchpoints.

Key Responsibilities

• Develop and execute graphic design, digital marketing, and social media initiatives that reflect the positioning, values, and business objectives of Rosewood Phuket.

• Create, design, and adapt brand collateral for print and digital use, including advertisements, promotional materials, signage, presentations, and online content.

• Manage social media platforms and content calendars with a strong focus on consistency, relevance, and elevated brand storytelling.

• Capture and edit high-quality photography and video content for social media, website, and other guest-facing marketing channels.

• Conceptualize creative content, storyboards, and short-form videos that align with market trends while preserving brand integrity.

• Coordinate and support influencer and content creator partnerships, including planning, hosting, creative direction, and post-campaign follow-up.

• Review campaign and content performance, analyze relevant insights, and recommend enhancements to strengthen engagement and conversion.

• Collaborate closely with Commercial and Operations Teams, agencies, and external partners to deliver cohesive campaigns and promotional initiatives.

• Support the execution of annual and monthly marketing, advertising, and public relations plans in line with commercial priorities.

• Ensure excellence in quality control from concept through final production, maintaining brand standards, accuracy, and timeliness.

• Manage multiple projects with discretion, agility, and attention to detail, including urgent requests and time-sensitive business needs.

Required Skills

• Proficiency in Adobe Creative Suite or comparable design and editing platforms.

• Strong capability in photography retouching, video editing, and multimedia content creation.

• Solid understanding of social media platforms, short-form content, and digital best practices.

• Ability to translate brand direction into visually compelling content with a refined aesthetic sensibility.

• Proficiency in Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint.

• Working knowledge of web design or basic HTML is advantageous.

• Strong organizational, time management, and project coordination skills.

• Ability to manage multiple stakeholders, shifting priorities, and tight timelines within a fast-paced environment.

• Excellent attention to detail, creativity, and sound judgment.

• Strong written and verbal communication skills in English; Thai is an advantage.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related discipline preferred.

• At least 3 years of experience in graphic design, digital marketing, social media, or content creation.

• Experience within hospitality, luxury, lifestyle, wellness, media, advertising, or marketing communications is preferred.

• Demonstrated experience in producing brand collateral and digital content across multiple platforms.

• Experience working with agencies, suppliers, influencers, or external creative partners is an advantage.

• A strong portfolio demonstrating graphic design, photography, video, and social media content capabilities is preferred.

• Self-motivated, adaptable, and able to work independently while collaborating effectively across departments.