About The Company
A global company with a distinctively French identity, Motul remains true to its roots while looking towards the future. Today, Motul continues to power forward its automotive and industrial competences in the lubricant space. Motul employs the same ideology everywhere: passion for ingenuity. This passion, which unites lovers of engineering to their machinery is the same passion that unites Motul's People. Continuously crafting new solutions, ingenuity is at the heart of Motul's culture.
Job Summary
Drives measurable growth across APAC by expanding reach, finding new audiences and customer segments, and scaling what works. Prioritise systematic testing over oneoff campaigns, turns learnings into reusable playbooks, and enables local markets to execute at pace with clear targets and templates.
Based in Bangkok, Thailand and reporting to the Head of Digital Marketing APAC, the role will collaborate with stakeholders across 20+ country markets to drive reach expansion, audience growth, experimentation and the scaling of proven programmes. Owns growth levers across paid, owned, and earned channels, with a mandate to improve efficiency and impact at regional scale.
Key Responsibilities
Growth & Reach
- Plan and run crosschannel campaigns (search, social, display, video) to expand qualified reach and awareness.
- Test emerging channels and formats quickly and cheaply to identify scalable opportunities.
- Build and optimise alwayson programmes that compound results over time.
- Partner with SEO and content teams to increase discoverability and share of voice.
- Design audience frameworks (prospecting, affinity, lookalike and remarketing) to unlock new segments across markets.
Experimentation and CRO
- Define hypotheses and run A/B and multivariate tests on ads, creatives, landing pages, forms and funnels.
- Improve conversion rates to lower CPA/CPL and unlock scale without linear budget increases.
- Standardise winners into concise growth playbooks (setup, audiences, messaging, QA) for local reuse.
Data and measurement
- Build clear dashboards that show what is working (and what is not) across markets.
- Track key growth metrics: reach, newtobrand share, traffic, CTR, CVR, CPL, CAC, LTV, ROAS.
- Set up and maintain robust tracking (GA4, GTM, pixels, offline conversions) to close the loop.
- Report learnings and next actions weekly with concise scale/stop/start recommendations.
Automation and scale
- Use AI or bidding algorithms to manage budgets and bidding within guardrails.
- Create audience and remarketing structures that can be copied to other markets.
- Create modular campaigns and templates so regions do not have to start from zero.
Cross functional work
- Work with content to develop highintent, highreach assets that attract new audiences and convert.
- Align with product and sales on qualification definitions and clean handover of leads/opportunities.
- Train and support local market teams to ensure adoption of growth playbooks and consistent execution.
Measures of Success
- Incremental reach and new-to-brand audience growth across priority markets.
- Conversion-rate improvement across key funnels.
- Cost efficiency (CPL/CPA) while scaling.
- Pipeline/revenue attributed to digital channels.
- Experiment velocity and adoption of playbooks by markets.
Job Requirements
- Bachelor's degree in Marketing, Communications, Multimedia, or related field
- Minimum 4 years of experience in growth or performance marketing, ideally within a regional or multimarket role.
- Strong understanding of paid media, experimentation, funnel optimisation, and analytics.
- Skilled at using data to identify growth opportunities and prioritise experiments.
- Familiar with common digital tracking and measurement tools (GA4, GTM, ad platforms, Looker Studio or equivalent).
- Strong communication and stakeholder management skills.
- Highly organised, collaborative, and able to manage multiple projects across markets.
- Fluent in English; additional Asian language is an advantage.
- Able to travel regionally across APAC when required
LANGUAGE PROFICIENCY
Motul is an international company where English is the primary language for communication. The candidate must have strong command of English in reading, writing and speaking.
PORTFOLIO REQUIREMENT
Applicants must provide a portfolio with examples that demonstrate measurable growth e.g., crosschannel campaigns, experiments (A/B or multivariate) and dashboards evidencing outcomes (reach, CVR, CPL/CAC, ROAS).
At Motul Thailand, we believe in rewarding performance, promoting well-being, and creating a flexible, engaging work environment. Our benefits include:
- Annual Performance Bonus based on company and individual achievements, paid every February.
- Comprehensive Health Coverage group health, life, accident, and dental insurance, plus annual health check-up.
- Generous Leave & Welfare 1420 annual leave days, birthday perks, provident fund, and flexible work options (1 work-from-home day per week).
- Engaging Culture monthly birthday celebrations, annual staff outing, and a supportive workplace that values both personal and professional growth.
