Growth Marketing Manager

The Role

We are hiring a Growth Marketing Manager to run the engine behind our client's go-to-market. Our CEO is the public voice of the company, on stage, in interviews and on LinkedIn, and our CEO, COO and Head of Content are hands-on in strategy and content. Your job is to make that voice land, scale, convert and be measured. This is a hands-on operator role, not a brand-figurehead seat and not a heavy engineering build. You will own the marketing calendar, co-create content in the CEO's voice, run demand generation campaigns that feed our sellers with qualified meetings, and operationalise our highest-leverage programmes. Our marketing stack (HubSpot) is already in place, and the deeper technical plumbing sits with our operations function, so you can focus on demand, content and proof. You will report to the Chief Operating Officer with a strong working line into the Head of Content. A heavy, high-quality ghost-writing and content-production capability is core to the role.

What you'll do

• Run the marketing engine
• Own and run the marketing calendar across content, channels, events and campaigns.
• Design, ship and report on demand-generation campaigns (content, email and light paid pilots) that feed our sellers with qualified meetings.
• Run our digital channels and marketing stack day to day (HubSpot, email, social, landing pages, basic SEO and analytics).
• Create content in the CEO's voice
• Co-create content with our CEO and Head of Content: long-form posts, social cuts, landing-page copy, email and supporting visuals, with a strong ghost-writing and editing element.
• Equip our partners sellers with the assets that help them sell, our single highest-leverage activity.
• Build a steady stream of customer and faculty proof (case studies and user-generated content) with the CEO, Head of Content and Customer Success.
• Own the events back end so our CEO can show up and shine on stage, and report monthly on funnel, channels and reach.

What success looks like

• First 6 weeks: The marketing calendar live, your first CEO-voice content shipped, basic funnel tracking in place, and the first partner-enablement assets drafted.
• First 3 months: A measurable inbound contribution to qualified pipeline, one signature CEO-voice campaign shipped end to end, the first regional event landed, and a customer or faculty proof asset published.

Requirements

• 5+ years in B2B marketing, with hands-on demand-generation operations in a small or early-stage SaaS environment.
• A genuine operator who builds and runs the mechanics (calendar, campaigns, email, landing pages, tracking) rather than fronting the brand.
• Demonstrable content production in someone else's voice: ghost-writing or executive content for a CEO or founder. Writing samples required.
• Confidence running a B2B marketing stack day to day (HubSpot or similar) and reading funnel and channel data.
• AI-first ways of working: you get real leverage from state-of-the-art AI productivity tools (for example Claude and Claude Cowork) and adapt fast as the toolset evolves. This is how we work, and it is a genuine requirement.

Bonus points

• Experience with content-heavy or learning products; MENA or APAC marketing; familiarity with INSEAD or executive-education ecosystems; light video or podcast post-production for repurposing CEO content