Growth Marketing

Work Location: Mercury Tower, BTS Chidlom

We're looking for a growth marketer to lead charge in scaling HR solutions. Your mission is to own the candidate growth enginedriving high-quality acquisitions and ensuring users don't just sign up but actually build and activate their profiles.

Key Responsibilities

1. Candidate Acquisition & Growth

- Strategize and experiment with new acquisition channels (organic, paid, partnerships, and community).

- Scale our candidate user base and drive platform growth.

- Execute end-to-end campaigns to boost sign-ups, profile creation, and profile updates.

2. Content & Communication

- Co-create content strategies tailored specifically for job seekers.

- Craft engaging copy for Facebook, LinkedIn, websites, and email.

- Collaborate with team on both on-page and off-page content initiatives.

3. Data & Experimentation

- Define and own growth KPIs such as sign-ups, activation, and conversion rates.

- Run A/B tests on messaging, content, and CTAs.

- Analyze campaign performance and refine strategies based on real data.

4. Collaboration

- Work closely with the internal team to deep-dive into user insights.

- Bridge gap between users and tech by providing candidate insights.

- Partner on developing new features and campaigns that enhance user experience.

Must-haves:

- Bachelor's degree in marketing or a related field.

- 24 years of experience in Marketing, Growth, or Digital Marketing.

- Experimentation Mindset: You love testing new ideas and launching fresh campaigns.

- Strong Communicator: Solid content writing skills (you don't need to be an agency-level copywriter, but you must know how to tell a story).

- Ability to communicate in English

Nice-to-haves:

- Platform Experience: Background in Marketing for Startups, SaaS, or Marketplaces.

- Domain Expertise: Understanding of job seeker behavior or experience in candidate, career, or education-related projects.

- Funnel Mastery: Deep understanding of Awareness Signup Activation flow.

- Ad Management: Experience running ads across Facebook, Google, and LinkedIn.

- Community & Organic: Proven track record in building communities or driving organic growth campaigns.

- Data Literacy: Proficient with marketing analytics tools (e.g., Google Analytics, Facebook Pixel, Tag Manager).