Key Responsibility:
Digital Marketing Strategy Development
- Creating an integrated digital marketing plan that aligns social media objectives and overall brand direction.
- Strategically translate brand positioning and destination concepts into compelling, experience-led digital journeys, while strengthening a distinctive digital brand presence and nurturing an engaged, like-minded community that naturally aligns with and advocates for the brand
Content Marketing
- Lead content strategy across owned platforms (website, social media, apps, EDM).
- Curate storytelling that highlights retail, dining, culture, experiences, and community.
- Strong writing skills with the ability to create clear, engaging copy across multiple formats (social posts, captions, campaign messages, EDMs, website content), adapting tone and style to fit the brand voice while ensuring consistency and clarity.
Social Media & Community Engagement
- Manage and grow social media channels with a strong focus on engagement, relevance, and trend responsiveness.
- Build meaningful community interaction, responding to audience behavior and sentiment.
- Actively use social media listening tools to track daily conversations, comments, and sentiment, identify potential issues early, and surface timely opportunities for content, engagement, or response to support a healthy and positive brand community.
- Identify and collaborate with influencers, KOLs, and partners aligned with the destination's brand.
Performance Marketing & Optimization
- Understand media planning and buying principles across key digital platforms (Meta, Google, TikTok, YouTube, etc.) to effectively collaborate with media and KOL agency partners in driving awareness, visitation, and conversion.
- Monitor key performance indicators and consolidate insights into clear, actionable summaries for internal stakeholders and management.
Qualifications:
Brand & Design
- Strong understanding of both brand-building and performance marketing.
- Have a passion for good design, and an eye to distinguish a good ad content/creative vs a bad one, and always able to think from a user perspective.
Insights & Number
- Data-driven mindset with strong analytical and reporting skills to improve social media, paid media, and campaigns at their optimum level.
Dynamics
- Highly self-motivated, proactive, can-do attitude
- Demonstrate an entrepreneurial mindset with a strong sense of ownership, taking initiative to establish, develop, and enhance digital initiatives and processes from the ground up while operating effectively within a corporate environment.
- Excellent communication and stakeholder management abilities.
- Ability to manage multiple campaigns in a fast-paced, experience-driven environment.
AXTRA Happitat Co.,Ltd.
695 Moo 12, Bang Kaeo, Bang Phli, Samut Prakan 10540
Axtra Happitat is a major retail and lifestyle destination developed by CP Axtra (CPAXT) in Thailand, featuring a combination of a nature-inspired theme, commercial spaces, a Central Utility Plant (CUP), and extensive digital integration with virtual and online shopping experiences. Located within the Forestias development, it serves as a hub for community markets, eco-friendly shopping, lifestyle experiences, and events, with a focus on sustainability and a hybrid physical-digital retail model. The project is intended to boost profitability for CP Axtra and is a significant part of its strategy to build a diverse omnichannel retail platform across Southeast Asia.
By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy.
