Head of B2B Marketing (TrueBusiness)

Why TrueBusiness

Join a future-focused, high-impact team at the heart of digital transformation. At TrueBusiness, we empower enterprises and SMEs to thrive in a connected world—delivering innovative solutions across connectivity, communication, cloud, cybersecurity, AI, and more. We champion diversity, foster continuous learning, and believe in making a real difference for our customers, partners, and communities.

Role Purpose

Lead TrueBusiness marketing end-to-end—from insights and strategy to integrated execution— building brand trust and delivering measurable growth across Enterprise and SME. You will shape our market presence, run full-funnel marketing, elevate our beyond-connectivity solutions (cloud, data center, cybersecurity, MarTech, collaboration tools, RPA, AI, productivity tools, etc.), and inspire a high-performing team as well as agency to ensure TrueBusiness is a preferred partner for all businesses and set the new industry standard.

Key Responsibilities

1) Strategy, Positioning & Integrated Planning

• Lead customer/market insights and translate into marketing strategy across Enterprise and SME segments. • Define segmentation, positioning, messaging, and GTM approach across connectivity and beyond-connectivity solutions.

• Own annual/quarterly marketing plans, budgets, KPI framework, and execution cadence.

2) Demand Generation, CRM & Performance Marketing

• Own full-funnel demand generation and lifecycle marketing: acquisition, nurture, conversion, cross-sell/upsell, and retention support.

• Drive CRM and marketing automation programs, lead management process, and closed loop reporting with sales across Enterprise and SME

• Enterprise: account-based management (ABM), executive events, vertical plays, account penetration campaigns, partner-co marketing
• SME: always-on digital acquisition, solution bundles, lifecycle offers, channel/partner marketing, scalable content programs

• Manage media and channel performance (paid/owned/earned) with continuous optimization to improve ROI.

3) Communications, Events & Ecosystem Activation

• Lead B2B communications, content, and thought leadership to build TrueBusiness credibility and preference.

• Run field/activation programs (seminars, webinars, roundtables, partner events) aligned to sales motions.

• Activate co-marketing with partners (startups, hyperscalers, ecosystem players) to accelerate adoption and pipeline.

4) Leadership, Agencies & Operating Excellence

• Inspire, develop, and empower a world-class marketing team; foster a culture of innovation, collaboration, and high performance.

• Manage agencies to deliver strong creative and consistent brand execution across channels and segments.

• Establish performance governance: campaign reviews, budget controls, KPI reporting, and stakeholder alignment.

Qualifications

• 10+ years of progressive marketing leadership, with proven success managing teams and agencies in dynamic environments.

• Proven ability to build and execute integrated marketing plans and deliver measurable results (pipeline, growth, brand impact).

• Strong capability across demand generation, CRM/lifecycle marketing, content/communications, events, and media management.

• Excellent stakeholder management—able to align sales, product/solution teams, partnerships, and leadership.

• Data-driven, innovative, and growth-oriented mindset

• Proficiency in English for presentations and executive communications

Bonus

• B2B marketing experience (Enterprise and/or SME), ABM exposure, or experience working closely with sales-led organizations.

• Background in technology/telco/ICT, cloud/cybersecurity/AI solutions, or ecosystem co marketing with partners/hyper-scalers.

• Proficiency in Mandarin Chinese