Head of Brand Marketing (Coffee World)

Main Purpose of this job

Lead and manage campaigns and brand-building strategies which increase sales, profits and customer engagement. Develop and implement marketing activities and brainstorm ideas to meet sales and marketing objectives, help execute plans and report on campaign results.

Prefers Background: Must Have

- Brand Manager

- Product Marketing Manager

- CRM Marketing

- Strategic Planner and Budget

- Premium Coffee, Non-durable goods or Fast-moving consumer goods (FMCG)

- Manage Teams

- Re-Brand Premium Coffee or Drink (Will be an advantage)

Major Tasks / Responsibilities

Perform variety of beverage products and marketing activities following brand strategy and plan to ensure goal achievement of the brand.

Develop high quality and effective marketing materials to align with brand strategy, including setting of style and brand guidelines, as well as brand vision and value proposition

Accumulate and analysis marketing information to develop production and marketing strategies and tactics, and ensure effective product placement relative to market opportunity

Coordinate and assist with product development for a specific product, brand, pricing, and product launches to develop new business opportunities

Coordinate with communication team to develop effective media campaigns and choosing appropriate distribution channels.

Present and execute creative ideas for marketing activities.

Help develop and optimize marketing campaigns (product launching and promotion).

Coordinate operation, product development and other teams to implement all marketing tasks.

Track budgets with an eye towards maximizing gains and reducing costs.

Analyze industry, competition and market trends.

Sales tracking and prepare reports on brand performance and sales.

Perform other responsibilities as assigned.

Work Experience - Qualification:

• Bachelor degree or Higher in MBA or related field
• Minimum of 8-10 years of responsible experience. (Retail : Must have)
• Familiarity with latest marketing trends and best practices.
• Ability to conduct customer survey and analyze data.
• Organizational skills, experience meeting tight deadlines.
• Excellent communication and teamwork skills.
• Knowledge of product pricing, packaging, distribution and positioning.
• Have excellent written and verbal communication skills.
• Able to travel to other provinces as required
• Coffee Aficionado (Must)