Responsible for building, positioning, and scaling the Insurance Broker Business through integrated branding, digital marketing, and strategic communications. This role leads end-to-end marketing, digital, and communication strategies to drive brand credibility, customer acquisition, digital growth, and sustainable revenue, while ensuring strong governance, regulatory compliance, and alignment with corporate brand standards.
Major Accountabilities
Branding & Marketing Strategy for Insurance Broker Business
- Define brand positioning, value propositions, and go-to-market strategies for Insurance Broker Business products and services.
- Lead planning, budgeting, and control of marketing expenditures including research, events, exhibitions, advertising, and brand initiatives.
- Develop and execute integrated marketing campaigns to support business growth, sales targets, and Insurance Broker/partner engagement.
- Initiate and oversee market research to generate insights for campaign development, product enhancement, and customer experience improvement.
- Strengthen brand awareness and reputation through awards, recognition programs, and participation in major industry and auto-related events.
- Act as brand guardian to ensure consistent brand image, messaging, and positioning across all touchpoints.
Digital Marketing & Customer Acquisition
- Lead digital marketing strategy across all channels including websites, online advertising, social media, LINE OA, mobile applications and emerging technologies.
- Drive lead generation, conversion, and digital funnel optimization for Insurance Broker businesses.
- Leverage data analytics and performance metrics to optimize campaign effectiveness, customer acquisition cost, and return on marketing investment.
- Collaborate with IT and Digital teams to implement and manage Marketing Automation and MarTech tools (e.g., CRM integration, lead scoring, and automated journey triggers) to drive personalized engagement and operational efficiency.
- Collaborate with group-level segment, product, digital, IT, sales, customer service, and external vendors to deliver seamless digital customer journeys.
- Support digital channels to enhance chat commerce, digital distribution, and platform scalability for Insurance Broker business.
- Act as specialist for digital platforms and applications, providing strategic advisory on product design, usability, interface, and digital innovation.
Communication and Corporate Affair
- Develop and execute integrated communication strategies for internal and external stakeholders to build trust, credibility, and corporate reputation.
- Lead public relations strategy and manage end-to-end PR activities including media relations, campaigns, corporate storytelling, and brand advocacy.
- Manage issue and crisis communications to safeguard brand image and minimize business and reputational risks.
- Oversee internal communications and change management communications to enhance employee understanding, engagement, and alignment with business strategy.
- Ensure all communications, advertising, PR, and marketing materials comply with legal, regulatory, and compliance requirements.
- Coordinate with legal and compliance teams on trademark registration, brand protection, and monitoring of trademark infringement.
- Liaise with group-level branding, communication, and PR teams to ensure alignment with corporate brand guidelines and governance standards.
- Identify potential reputation risks and proactively implement mitigation and contingency plans.
- Manage Internal Communication in term of content and Channel that related to Insurance broker business to related parties
Qualification
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 12–15 years of experience in branding, marketing, digital marketing, and communications, preferably within Insurance broker, insurance, automotive, financial services, e-commerce or platform-based businesses.
- At least 5–7 years of leadership experience managing senior teams and external agencies.
- Proven track record in launching new businesses, scaling digital channels, managing brand reputation, and driving measurable commercial outcomes.
- Strong experience working within regulated environments with close collaboration with legal and compliance teams.
