Head of Branding Strategy & Marketing

Job Purpose

The Head of Branding Strategy & Marketing is responsible for shaping brand strategy and driving integrated marketing initiatives to attract tenants, partners, and customers. This role plays a key part in positioning AWC's properties as leading lifestyle and experience destinations, supporting long-term business growth.

Key Responsibilities

- Develop and execute pre-opening marketing strategies to generate awareness, tenant leads, and customer demand.

- Identify and manage strategic partnerships and sponsorships, ensuring effective budget utilization and strong ROI.

- Lead integrated marketing strategies across digital, B2B, and national campaigns to increase occupancy and engagement.

- Leverage data and customer insights to enhance omni-channel customer experience.

- Build, lead, and develop a high-performing marketing team.

- Define and drive brand vision, brand positioning, and brand identity at both corporate and property levels.

Qualifications

- Master's degree in Business Administration, Marketing, Real Estate, Economics, or a related field.

- Minimum 15 years of senior-level marketing experience, with strong expertise in brand strategy.

- Experience in real estate or related industries is highly preferred.

- Strong leadership, strategic thinking, and results-driven mindset.