We are the number one parenting community platform in Southeast Asia that aims to help parents have healthy pregnancies and raise healthy children and families. We reach over 30 million users per month on our website as well as app, and are available in 11 languages in 13 countries.
We are loved by parents - we created the world's best parenting app with over 100k ratings
at a 4.9 * Rating
Why join us
- Join the market leader. The Parent Inc, we are the #1 Direct to Consumer mom and baby brand and the largest parenting community in the region
- Amazing growth. Our plan is to scale our revenue growth 3x in the next 18 months. Our valuation doubled roughly every year. Our investors include Fosun, JD.com, Vertex Ventures and others.
- Work with a great and diverse team. If you join us, you will be working with a diverse leadership team with previous experiences in large multinational companies, startups, management consulting, and many more amazing people across our 7 markets (HQ Singapore, Mumbai, Jakarta, Ho Chi Minh, Manila, Kuala Lumpur, Bangkok)
- Innovative Environment. We offer media solutions, market research, affiliate marketing, social media influencer management, and others.
- Push your career. Exciting time to rapidly grow the current business unit from 1 to 10 with support from country and regional teams, and is the stepping stone for taking broader and/or regional opportunities
About the Job:
The Head of Campaign will lead the end-to-end execution of multi-channel client campaigns and TAP-branded events. This role oversees campaign operations, cross-functional coordination, client satisfaction, and overall delivery excellence. The ideal candidate must be strategic, hands-on, and experienced in both digital and offline marketing execution.
Key Responsibilities:
- Lead and manage the Project Management team.
- Oversee campaign timelines, coordination, reporting, and delivery.
- Act as escalation point for key clients and ensure campaign KPIs are met.
- Collaborate with Sales, Ad Ops, Editorial, Creative, KOL, App, and Event teams.
- Manage online/offline campaigns and TAP-branded events (TAP Awards, Baby Bash, Baby on Board, etc.).
- Review reports, extract insights, and monitor revenue contribution and GP margins.
- Enhance processes and stay informed on market trends and new marketing technologies.
Requirements (Short Version):
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 5–7 years experience in campaign/project management or digital advertising.
- Proven experience leading teams and managing complex client campaigns.
- Strong project management, communication, and stakeholder management skills.
- Analytical, solutions-driven, and able to work under pressure.
- Familiar with digital metrics, event operations, and report analysis.
- Detail-oriented, adaptable, and proactive with high ownership.
