Job Purpose :
- The role is responsible for shaping and driving product strategy and portfolio growth for CentralThe 1 Credit Card, with a strong focus on the premium segment. This position plays a critical role in delivering compelling value propositions, expanding business volume, strengthening partnerships, and unlocking new growth opportunities through strategic product management and marketing initiatives.
Job Descriptions:
Product Strategy & Portfolio Management
- Develop and execute product strategies tailored to different customer segments, with a strong emphasis on premium customers.
- Strengthen and continuously evolve the value proposition of Central The 1 Credit Card to enhance customer preference and loyalty.
- Monitor market trends, customer insights, and competitor movements to propose attractive and competitive offers.
- Lead the launch and enhancement of core product features, privileges, and premium benefits.
Marketing & Customer Engagement
- Initiate and execute customer campaigns and marketing activities to drive product awareness, preference, and business volume.
- Ensure effective, targeted communication strategies that resonate with different customer segments.
- Drive integrated marketing plans and calendars to support ongoing premium promotions.
Partnership & Business Development
- Build, manage, and strengthen strategic relationships with key business partners.
- Identify and explore new partnership opportunities to expand customer benefits and drive business growth.
Budget, Performance & Governance
- Plan and manage marketing budgets efficiently to balance competitiveness and cost effectiveness.
- Define, monitor, and analyze key performance indicators (KPIs) to measure product and campaign success.
- Oversee business planning and governance for credit card product, including marketing policies, BOT requirements, and Mastercard/Visa agreements.
- Ensure full compliance with regulatory requirements, internal policies, and risk management standards.
Team Leadership & Management
- Lead, coach, and manage the team to deliver key business performance targets.
- Provide clear direction, working guidelines, and problem-solving support to ensure smooth execution and delivery.
- Drive overall budgeting, planning, and execution of marketing activities within agreed timelines and budgets.
Qualifications:
Education
- Master's degree in Business Administration, Marketing, Finance, Economics, or related fields.
Experience
- Minimum 10 years of experience in Marketing and/or Project Management.
- At least 5 years of direct experience in credit card business, banking products, or related financial services.
- Minimum 3 years in a management or leadership role.
Knowledge
- Marketing Management
- Business and Commercial Acumen
- Credit Card and/or Banking Industry Knowledge
Skills
- Strategic Planning and Analytical Thinking
- Strong Project Management and Multi-tasking Skills
- Effective Communication and Interpersonal Skills
- Negotiation and Problem-Solving Abilities
Work Location: KSPO Building, BTS Ploenchit, Bangkok
Good remuneration package will be rewarded and also excellent future career growth opportunity is available for the right candidate
Please submit your application letter, resume stating qualifications and experiences, stating recent & expected salary to the following address:
Human Resources Department
Krungsri Consumer
17 Fl., Krungsri Ploenchit Office
550 Ploenchit Rd., Lumpini,
Pathumwan, Bangkok 10330
Contact person: Khun Sunanta
Contact to: 086-7515878
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https://www.krungsriconsumer.com/consumer-news/personal-data
