Define enterprise customer and digital experience strategy aligned with Siam Piwat's business vision.
Develop long-term customer growth roadmap.
Establish customer-centric operating model across the organization.
Prioritize strategic initiatives and investment opportunities.
Lead enterprise customer experience journey strategy.
Drive omnichannel customer engagement and digital adoption.
Sponsor innovation and AI-enabled customer initiatives.
Ensure seamless integration of customer journeys across all touchpoints.
Oversee Digital Operations, Digital Services, Tenant Digital Operations, and Digital Fraud Management.
Ensure operational excellence and service quality.
Drive productivity, automation, and continuous improvement.
Support customer acquisition, engagement, retention, and revenue growth.
Leverage customer insights to improve commercial performance.
Maximize customer portfolio value and ecosystem participation.
Data Captured from SuperApp
Establish customer strategy and digital initiatives.
Participate Digital & IT steering committees.
Manage enterprise risks related to digital customer operations.
Foster collaboration across corporate functions.
Build high-performing leadership teams.
Develop customer-centric capabilities in team and organization
Drive culture transformation, succession planning and team career
Promote innovation and continuous learning.
Qualifications:
Bachelor's degree in a relevant field; MBA, Marketing, Digital Business, Information Technology, Economics, Engineering is preferred.
15+ years of leadership experience in customer strategy, customer experience, digital business, transformation, marketing, retail operations, or related areas.
Proven success in leading enterprise customer strategy, Omnichannel Customer Journey, digital platforms, CRM, loyalty, and customer analytics or Marketing Technology initiatives
Proven experience developing and executing enterprise customer strategies that drive customer acquisition, engagement and retention
Experience in retail, Shopping Mall, lifestyle, hospitality, Digital Platforms, loyalty, digital platforms, or consumer ecosystem businesses is preferred.
Strong experience working with senior executives (C-Level) and influencing strategic business decisions.
Experience leading cross-functional collaboration across Business Units, Technology, Marketing, Finance, Operations, and external strategic partners.
Experience establishing governance frameworks, performance management systems, and enterprise operating models is preferred.
Strong track record in driving cross-functional transformation, operating model redesign, and strategic business growth.
