This role is responsible for leading AWC's digital strategy, online presence, and digital ecosystem to strengthen brand visibility, audience engagement, and corporate reputation across digital platforms.
Responsibilities:
- Develop and execute digital strategies that strengthen AWC's online visibility, search performance, audience growth, and stakeholder engagement across digital channels and platforms.
- Lead the development and optimization of AWC's corporate website, social media ecosystem, and digital content strategy
- Deliver compelling experiences, strengthen stakeholder engagement, and amplify key corporate narratives.
- Establish digital analytics, performance measurement, and reporting frameworks to generate actionable insights, support data-driven decision-making, and continuously improve the effectiveness of digital initiatives.
Qualifications:
- Minimum 10 years in leading digital strategy, digital marketing, corporate communications, digital content, or related disciplines, with at least 5 years in a leadership role.
- Proven track record in developing and executing enterprise-wide digital strategies that enhance brand visibility, audience engagement, and corporate reputation across multiple digital platforms.
- Strong experience in managing and optimizing corporate websites, social media ecosystems, content management systems (CMS), SEO/SEM initiatives, and digital content strategies.
- Strong understanding of emerging digital trends, technologies, customer behavior, and platform best practices to drive innovation and continuous improvement.
- Fluent in English and Thai, both written and spoken.
- Highly adaptable and agile leader with a strong growth mindset, entrepreneurial spirit, and passion for continuous improvement.
