Develop digital engagement strategies to improve acquisition, activation, retention, and customer loyalty.
Lead activation strategy for ONESIAM SuperApp, Chat & Shop, Food Deal, etc. through Marketing Technology
Improve member engagement and activation through targeted Martech initiatives and personalized customer engagement
Identify opportunities to improve conversion, adoption, and customer satisfaction.
Collaborate with Customer Strategy, Digital Operations, Product, Digital Technology, CRM, Business Units, and Marketing to deliver seamless customer experiences.
Drive enterprise digital transformation initiatives for ONESIAM SuperApp.
Lead and develop high-performing digital experience teams.
Foster a customer-centric and innovation-driven culture.
Build Marketing Technology capabilities across the organization.
Qualifications:
Bachelor's degree in Business Administration, Marketing, Digital Business, Information Technology, Customer Experience, Design, or related fields.
Master's degree (MBA or related discipline) is preferred.
10–15 years of experience in Digital Experience, Customer Experience (CX), Digital Marketing, Marketing Technology, Product Management, Digital Transformation, CRM, or Omnichannel Strategy.
Minimum 5 years leading enterprise-scale digital experience, product management, marketing technology or customer engagement functions.
Experience in retail, shopping mall, digital platform, eCommerce, hospitality, lifestyle, or loyalty ecosystem businesses are preferred.
Experience implementing Customer Journey Management, Marketing Automation, Customer Data Platform (CDP), Personalization Engines, and AI-enabled customer engagement.
