Head of Digital Marketing

Head of Advertiser Growth & Brand Partnerships (Founding Team)Department

Revenue | Sales | Brand Partnerships | Advertiser Success

Employment Type

Full-Time

Location

Remote (First 3–6 Months) → Bengaluru (Hybrid)

Reports To

Founder & CEO

Experience

5–10+ Years

Compensation

Competitive Salary + Performance Incentives + ESOPs (For Exceptional Performers)

About AdxReel

AdxReel Private Limited is building India's next-generation AI-powered Attention, Commerce, and Advertising Ecosystem.

Our platform combines Short Videos, Creator Economy, Influencer Marketing, AI-Powered Interactive Advertising, Conversational Commerce, Live Commerce, Affiliate Marketing, Rewards, and Intelligent Shopping into one unified ecosystem.

Unlike traditional advertising platforms that optimize for impressions and clicks, AdxReel transforms user attention into meaningful conversations, trust, engagement, and measurable business outcomes.

We are building the future where every advertisement becomes an interactive experience and every viewer can seamlessly transition into a customer.

As one of our founding leaders, you will play a pivotal role in shaping this vision.

About the Role

We are seeking an entrepreneurial, highly driven, and commercially minded Head of Advertiser Growth & Brand Partnerships to lead our advertiser acquisition and revenue growth initiatives.

This is not a traditional sales role.

You will build our advertiser ecosystem from the ground up, establish strategic partnerships, acquire brands and agencies, onboard advertisers, drive campaign success, and help define AdxReel's go-to-market strategy.

You will work directly with the Founder and collaborate closely with Product, Engineering, Operations, Creator Partnerships, Performance Marketing, and Customer Success teams.

Your work will directly influence the company's revenue, advertiser retention, platform adoption, and long-term growth.

Key Responsibilities1. Revenue Leadership

Own end-to-end advertiser revenue generation.

Responsibilities include:

• Achieve monthly, quarterly, and annual revenue targets.
• Build predictable sales pipelines.
• Increase advertiser acquisition.
• Drive repeat advertiser spend.
• Improve advertiser lifetime value.
• Increase average deal size.
• Develop scalable revenue strategies.
• Build enterprise sales opportunities.
• Generate long-term recurring revenue.

2. Advertiser Acquisition

Build AdxReel's advertiser network from scratch.

Acquire:

• D2C Brands
• Consumer Brands
• Retail Businesses
• FMCG Companies
• Startups
• E-commerce Sellers
• Enterprise Companies
• Advertising Agencies
• Media Buying Agencies
• Digital Agencies
• Influencer Marketing Agencies
• Technology Companies
• Education Brands
• Healthcare Brands
• Automotive Brands
• Real Estate Companies
• Travel Companies
• BFSI Organizations

Generate leads through:

• Cold Calling
• Cold Emailing
• LinkedIn Outreach
• Networking Events
• Industry Conferences
• Partnerships
• Referrals
• Inbound Leads
• Strategic Alliances

3. Sales & Business Development

• Conduct discovery meetings.
• Understand advertiser objectives.
• Build customized advertising solutions.
• Present platform demonstrations.
• Handle negotiations.
• Prepare commercial proposals.
• Close advertising contracts.
• Manage contract renewals.
• Drive upselling and cross-selling opportunities.
• Build multi-year partnerships.

4. Advertiser Onboarding & Success

Own the complete onboarding journey.

Guide advertisers through:

• Platform registration
• KYC verification
• Account setup
• Campaign creation
• Audience targeting
• Budget planning
• Creative approval
• Tracking implementation
• Pixel integration
• Analytics setup
• AI chatbot configuration
• Reward campaign configuration
• Campaign launch
• Performance review

Ensure every advertiser achieves a successful first campaign experience.

5. Strategic Account Management

Build trusted relationships with:

• Founders
• Marketing Heads
• CMOs
• Brand Managers
• Growth Managers
• Agency Directors
• Performance Marketing Teams
• Media Buyers

Conduct:

• Quarterly Business Reviews
• Growth Planning Sessions
• Campaign Performance Reviews
• Renewal Meetings
• Executive Business Discussions

6. Campaign Strategy

Collaborate with advertisers to design campaigns focused on:

• Brand Awareness
• Product Launches
• Lead Generation
• Website Traffic
• App Installs
• Video Views
• Engagement
• Sales
• Live Commerce
• Influencer Collaborations
• Conversational Commerce
• AI-Powered Interactive Ads

7. Sales Enablement

Develop and maintain:

• Sales Playbooks
• Pitch Decks
• Proposal Templates
• ROI Calculators
• Case Studies
• Sales Scripts
• Objection Handling Guides
• Competitive Battle Cards
• Pricing Documents
• Media Kits
• Demo Presentations

8. CRM & Pipeline Management

Own the complete sales funnel.

Maintain:

• Lead Qualification
• Lead Scoring
• Opportunity Tracking
• Sales Forecasting
• Follow-up Cadence
• Pipeline Hygiene
• Deal Progress
• Win/Loss Analysis

Ensure CRM accuracy at all times.

9. Cross-Functional Leadership

Collaborate closely with:

• Product Team
• Engineering
• Operations
• Creator Partnerships
• Performance Marketing
• Customer Support
• Finance
• Legal
• Analytics

Ensure advertiser commitments are delivered on time and exceed expectations.

10. Market Intelligence

Continuously monitor:

• Digital Advertising Trends
• Creator Economy
• Influencer Marketing
• AI Advertising
• Retail Media
• Programmatic Advertising
• Commerce Media
• Conversational Commerce

Track competitors including global and Indian advertising platforms and recommend product improvements, pricing enhancements, and new advertising formats.

11. Process & System Development

Build scalable systems including:

• Advertiser Playbooks
• Sales SOPs
• Onboarding SOPs
• Campaign Launch Checklists
• Success Frameworks
• Client Communication Templates
• Reporting Dashboards
• Escalation Processes
• Quality Standards

12. Team Building

As AdxReel grows, recruit, mentor, and lead:

• Business Development Managers
• Sales Executives
• Advertiser Success Managers
• Agency Partnership Managers
• Account Managers
• Customer Success Specialists

Create a high-performance, customer-centric sales culture.

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• MBA is preferred but not mandatory.
• 5–10+ years of experience in Digital Advertising, AdTech, Media Sales, SaaS Sales, or Enterprise B2B Sales.
• Demonstrated success in achieving revenue targets.
• Strong negotiation and presentation skills.
• Experience working with brands, agencies, or enterprise clients.
• Excellent communication and stakeholder management skills.
• Ability to work independently in a fast-paced startup environment.

Preferred Experience

Experience with one or more of the following:

• Digital Advertising Platforms
• Creator Economy Platforms
• Influencer Marketing
• Retail Media
• Programmatic Advertising
• Video Advertising
• Social Commerce
• Marketplace Advertising
• Performance Marketing
• Marketing Technology (MarTech)
• Advertising Technology (AdTech)

Tools & Platforms

Working knowledge of:

• Salesforce
• HubSpot
• Zoho CRM
• Google Ads
• Meta Ads Manager
• LinkedIn Sales Navigator
• Google Analytics
• Looker Studio
• Microsoft Excel
• PowerPoint
• Canva
• Notion
• Slack

Success Metrics (First Six Months)

You will be evaluated based on:

• Advertiser Revenue
• New Advertisers Acquired
• Qualified Sales Pipeline
• Advertiser Activation Rate
• Campaign Launch Time
• Average Deal Size
• Repeat Advertiser Spend
• Advertiser Retention
• Upsell Revenue
• Client Satisfaction (CSAT)
• Net Promoter Score (NPS)
• Forecast Accuracy
• CRM Hygiene
• Strategic Partnerships Established

What Success Looks Like

Within your first 90 days, you will:

• Build a qualified advertiser pipeline.
• Close initial advertiser partnerships.
• Launch successful advertising campaigns.
• Create repeatable onboarding and sales processes.
• Establish relationships with key brands and agencies.
• Contribute strategic market insights to product and pricing decisions.

Why Join AdxReel

• Build one of India's most ambitious AI-powered advertising and commerce platforms.
• Work directly with the Founder & CEO.
• High ownership and decision-making authority.
• Opportunity to build and lead your own team.
• ESOP opportunities for outstanding performers.
• Fast career growth in a rapidly evolving startup.
• Solve real-world challenges using AI, creator economy, and interactive advertising.

Hiring Process

1. Resume Screening
2. Introductory Discussion
3. Practical Assignment / Case Study
4. Leadership Interview
5. Founder Interview
6. Reference Check
7. Offer & Onboarding

Equal Opportunity Employer

AdxReel is committed to creating an inclusive workplace where innovation, integrity, diversity, and collaboration are valued. We welcome applicants from all backgrounds who are passionate about building the future of advertising and commerce.

Apply Now