About The Role
Amidst the rich diversity of the SEAA markets, the newly established SEAA FBP organisation will become a catalyst for unlocking the full potential of Fragrance & Beauty in this region. Anchored in a deep understanding of local nuances and fueled by global ambition, we will elevate brand equity, accelerate high-value growth, and deliver the ultimate client experience at every touchpoint.
Working in close partnership with the FBP Division global and markets, the regional team will develop a bold strategic vision, paired with actionable and locally relevant roadmaps.
Reporting to the Director, Fragrance & Beauty Products SEAA, the Head of Distribution Strategy and Business Development is a key member of the FBP SEAA Leadership Team. This role is a strategic enabler of sustainable, scalable, and high-value growth — responsible for framing and steering distribution strategies, guiding market execution, and ensuring operational excellence across all offline channels.
This role serves as a regional orchestrator — providing strategic guidance, challenging the status quo, and aligning efforts across markets to ensure our distribution models are future-ready, locally resonant, and brand-elevating.
Impact You Can Create In The Role
Distribution Model Optimization & Evolution
- Partner with the Director, FBP SEAA and markets to shape the regional Distribution & Retail Network Strategy Mid-Term Plan (MTP).
- Define, challenge, and evolve SEAA's distribution strategy to ensure optimal model architecture for sustainable business impact.
- Assess and enhance the effectiveness of offline channels — Stand-Alone Boutiques (SAB), Department Stores, and Travel Retail — ensuring alignment with FBP strategic priorities and brand equity.
- Conduct strategic analyses and market studies to uncover opportunities, identify risks, and guide markets in optimizing their distribution footprint.
- Infuse best practices, external insights, and innovation across the region to elevate commercial performance and strategic foresight.
Retail Performance & Operational Excellence
- Harmonize and streamline operational processes across markets to ensure efficiency, compliance, and risk mitigation.
- Define and share regional guidelines for retail projects and service excellence.
- Collaborate with markets to improve door productivity, using shared KPIs and FBP Retail Segmentation methodology.
- Partner with Retail Education to elevate frontline development, capabilities, and career progression.
- Lead retail workforce productivity by leveraging performance KPIs and embedding tools and technologies that empower frontline excellence.
Strategic Partner in Global and Region Travel Retail Accounts.
- Build and deepen strategic partnerships with regional travel retail stakeholders, staying ahead of industry trends, emerging consumer behaviors, and competitive dynamics.
- Shape regional strategies that maximize both brand equity and commercial performance.
- Drive travel retail growth by optimizing commercial frameworks and ensuring cross-market consistency while preserving local market ownership.
- Foster a culture of shared accountability, agility, and long-term value creation across stakeholders.
Business Development & Governance
- Ensure robust end-to-end execution of business case processes, enabling informed, data-driven decision-making.
- Partner with Finance to deliver accurate, strategically aligned business case reviews and investment recommendations.
- Define and lead the governance framework for new investment opportunities in coordination with markets and global teams.
- Identify and validate untapped market opportunities, mapping high-potential geographies, and channels for strategic expansion.
You Are Energized By
Strategic thinking and business impact
- Being a strategic voice in shaping the future of Fragrance & Beauty for CHANEL in SEAA.
- Driving business development by balancing long-term vision with short-term action.
- Navigating complexity through insight, co-creation, and inclusive problem-solving.
- Building regional strategies that are globally inspired and locally executed.
- Partnering across cultures, channels, and levels to deliver excellence, consistently.
What You Will Bring
- 10+ years of experience in managing business development or distribution strategy
- A balance in commercial acumen and client centric mindset understanding
- The cultural sensitivity and strategic agility required to navigate the diverse and ever-evolving landscape of SEAA, honouring each market's uniqueness while pursuing a cohesive regional strategy
- Strong negotiation experience and skills
- Strong stakeholder management skills at all levels, including being relevant to the frontline teams
- Ability to deal with ambiguity, and a flexible and positive mindset to embrace changes and agility to adapt
- Excellent communication skills to communicate effectively and maintain good relationships with business stakeholders in global, regional and local markets.
- An inspiring leadership approach that fosters innovation, collaboration, and a dedication to excellence among your team.
What Chanel Can Offer You
- Brand Legacy: In-depth exposure into the rich brand and cultural evolution of the House of Chanel.
- Leadership: Collaborate closely with Market, Regional and Global leadership to develop strategic goals.
- Talent Development: Chanel is committed to developing and empowering our people.
- Collaborative Culture: Be part of a collaborative and inclusive culture, where diverse perspectives are valued, and partnerships are fostered across functions and regions.
- Support and Resources: As a leader at Chanel, you will have access to the resources, support and infrastructure needed to continue to grow successfully.
