Lead the localization and execution of global and regional marketing strategies and portfolio priorities.
Oversee strategic and operational brand planning across the portfolio, ensuring clear positioning and lifecycle management.
Drive market, customer, and competitive insights to inform strategy, investment decisions, and resource allocation.
Ensure high-quality development and execution of promotional strategies, campaigns, and materials in compliance with regulatory and internal standards.
Build and maintain effective engagement with Key Opinion Leaders (KOLs), scientific societies, and key external stakeholders.
Ensure strong company presence at major scientific and industry events.
Commercial Excellence & Performance Management
Define and implement the Commercial Excellence framework, focusing on sales force effectiveness, customer segmentation, targeting, and performance management.
Lead incentive strategy design and governance in partnership with HR and Finance.
Oversee CRM strategy and data utilization to enable insight-driven decision-making and execution excellence.
Monitor commercial performance through KPIs, dashboards, and analytics; recommend and drive corrective actions where required.
Contribute to regional Commercial Excellence initiatives and ensure alignment with global best practices.
Marketing Capability Development & Leadership
Lead, coach, and develop the marketing team, fostering strong strategic, analytical, and execution capabilities.
Establish clear capability frameworks for marketers, including brand management, customer-centricity, analytics, and omnichannel excellence.
Partner with HR to design and implement structured marketing capability development programs, onboarding, and career pathways.
Build a culture of accountability, collaboration, and continuous improvement within the marketing organization.
Act as a role model for leadership behaviors, compliance, and ethical standards.
Financial & Strategic Planning
Own and manage the Marketing and Commercial Excellence budgets, ensuring effective resource allocation and return on investment.
Lead forecasting, long-range planning, and scenario analysis in collaboration with Finance and Sales leadership.
Support strategic business planning, new product planning, and portfolio optimization initiatives.
Requirements
Education
Bachelor's degree in Pharmacy, Life Sciences, or a related field.
MBA or postgraduate qualification in Business or Marketing is an advantage.
Experience
Minimum 10 years of experience in pharmaceutical marketing and/or commercial excellence roles within multinational companies.
Proven track record in leading marketing teams and developing marketing capabilities.
Strong experience in prescription pharmaceutical products and regulated markets.
Demonstrated expertise in commercial excellence, sales force effectiveness, and performance management.
Experience across multiple therapeutic areas is preferred.
Skills & Competencies
Strong strategic thinking and business acumen.
Inspirational leadership with a focus on talent development and succession planning.
Excellent analytical, problem-solving, and decision-making skills.
Ability to influence and collaborate effectively with senior stakeholders.
High level of integrity, compliance awareness, and professionalism.
Fluent in English with strong communication and presentation skills.
