Why Join DotProperty & FazWaz
DotProperty and FazWaz are Southeast Asia's leading PropTech companies, transforming the real estate industry. Representing clients globally across residential, off-plan, resort properties, luxury leasing, and vacation rentals, we combine cutting-edge technology with innovative marketing strategies to deliver exceptional outcomes for agents and clients alike.
Since 2016, our brands have facilitated over $5 billion in real estate transactions and are now part of the Lifull Connect family, which operates the largest global network of property portals with over 180 million monthly visitors. This is your opportunity to lead high-impact campaigns and redefine how real estate is marketed in the region.
Position Overview:
We are seeking a Head of Marketing with a proven track record of managing multimillion-dollar campaigns, scaling startups, and leading large, diverse teams. The ideal candidate will have an appreciation for leveraging emerging technologies, such as AI, to enhance efficiency and scale marketing output. This role requires a creative and strategic leader capable of driving impactful campaigns across multiple channels, including performance marketing, organic content, influencer and social media marketing, outdoor and guerrilla marketing, and innovative online platforms.
Location: Bangkok or Phuket
Key Responsibilities:
Strategic Leadership Across Marketing Channels
- Develop and execute a comprehensive marketing strategy that includes:
- Performance Marketing: Deliver measurable results through paid search, social ads, display, and programmatic campaigns.
- Organic and Content Marketing: Lead initiatives for SEO optimization, blogs, video production, and written content to drive sustainable traffic growth.
- Social Media and Influencer Marketing: Oversee impactful social media strategies across platforms (Facebook, Instagram, TikTok, YouTube, etc.), including partnerships with influencers to amplify brand presence.
- Outdoor & Guerrilla Marketing: Design bold, innovative campaigns to engage audiences through physical spaces and events.
Campaign Management
- Oversee the execution of multimillion-dollar nationwide and regional campaigns, ensuring alignment with business objectives and brand identity.
- Collaborate with sales, product, and technology teams to create synergistic campaigns that generate leads, conversions, and brand awareness.
- Manage budgets effectively, optimize spend, and ensure high ROI through innovative and cost-efficient strategies.
Incorporating Technology for Efficiency
- Leverage tools and emerging technologies, such as AI and automation, to scale content production, streamline workflows, and enhance campaign tracking and reporting.
- Explore innovative solutions to increase marketing output across multiple channels.
Content & Creative Direction
- Lead the production of diverse content formats, including video storytelling, blogs, infographics, and experiential content.
- Develop and maintain a consistent brand voice and messaging across all mediums.
- Collaborate with creative teams to produce high-quality, audience-focused campaigns.
Data-Driven Marketing
- Utilize analytics to measure campaign success, adapt strategies, and drive continuous improvement.
- Establish KPIs for all marketing activities and deliver actionable insights to senior leadership.
- Use advanced performance dashboards and reporting systems to track and optimize campaigns.
Team Leadership
- Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
- Provide mentorship and professional growth opportunities for team members.
- Coordinate with cross-functional teams to ensure alignment and seamless execution of marketing initiatives.
Market Expansion & Brand Development
- Scale marketing efforts regionally, tailoring strategies to different markets in Southeast Asia.
- Innovate with localized campaigns to resonate with Thai and regional audiences.
- Establish DotProperty and FazWaz as thought leaders in the PropTech and real estate sectors.
Key Qualifications:
Must-Have Skills and Experience:
- Proven experience leading multimillion-dollar nationwide or regional marketing campaigns, preferably for startups or high-growth companies.
- Expertise in performance marketing, organic content strategies, and creative mediums like guerrilla and experiential campaigns.
- Strong track record of leveraging technology for efficiency and scalability in marketing campaigns, with an appreciation for the role of AI and automation.
- Demonstrated ability to scale brands with cost-effective and innovative strategies.
- Leadership experience managing large, diverse teams across various disciplines.
- Data-driven mindset with expertise in analytics and campaign optimization.
- Exceptional communication skills, capable of inspiring teams and influencing stakeholders.
Preferred Skills:
- Experience in the PropTech, real estate, or technology sectors.
- Familiarity with the Thai market and consumer behavior, with a strong understanding of cultural nuances.
- Background in content production, including video storytelling and multimedia campaigns.
Ideal Candidate: Deep understanding of the local and regional markets.
Success Metrics:
- Achievement of performance and engagement targets across all channels.
- Growth in brand awareness, lead generation, and conversion rates.
- Successful execution of campaigns with measurable ROI.
- High satisfaction and retention rates within the marketing team.
- Expansion of market share and establishment of the brands as industry leaders.
Why Join Us
As Head of Marketing at DotProperty and FazWaz, you will shape the future of real estate marketing in Southeast Asia. This is your opportunity to lead transformative campaigns, drive innovation through creative strategies, and manage high-performing teams in one of the region's most dynamic industries.
If you are a results-driven leader with a passion for creative, impactful, and tech-enabled marketing, apply today to make your mark!
