Head of Marketing, Fintech

About Our Client

Our client is a fast-growing fintech redefining the future of financial services through innovation, technology and customer-centric solutions. As the business continues to scale, they are looking to appoint an exceptional Head of Marketing to shape the next chapter of their brand and growth journey.

This is a rare opportunity to build and lead a modern marketing function, partnering closely with the executive leadership team to translate bold ideas into market-leading campaigns, strengthen brand identity, and accelerate business growth across the region.

Key Responsibilities

• Develop and execute a bold, integrated marketing strategy that strengthens brand awareness, drives customer acquisition and supports business growth.
• Partner with senior leadership to shape marketing priorities, challenge thinking and bring strategic initiatives from ideation through to successful market launch.
• Lead end-to-end go-to-market strategies for new products, partnerships and business initiatives across multiple channels.
• Build a distinctive and compelling brand identity that differentiates the business in a competitive fintech landscape.
• Champion creativity, innovation and experimentation, leveraging AI, automation and emerging marketing technologies to deliver smarter, faster and more impactful campaigns.
• Establish a data-driven marketing function with clear performance metrics, customer insights and ROI measurement to continuously optimise outcomes.
• Collaborate closely with Product, Commercial, Customer Success and Technology teams to deliver a seamless customer experience.
• Stay ahead of market trends, consumer behaviour and emerging technologies, identifying opportunities to strengthen market positioning and unlock new growth.
• Lead, mentor and inspire a high-performing marketing team, fostering a culture of ownership, creativity and continuous improvement.

Requirements

• 12+ years of progressive marketing experience within fintech, technology, digital platforms or other high-growth businesses.
• Demonstrated success in building brands and executing integrated marketing strategies that drive measurable business outcomes.
• Strong experience leading go-to-market initiatives, product launches and growth campaigns from concept through execution.
• A commercially minded leader with a passion for combining creativity, storytelling and data to influence customer behaviour.
• Hands-on experience leveraging AI, marketing automation, analytics and emerging digital tools to enhance marketing effectiveness.
• Outstanding stakeholder management and communication skills, with the ability to influence executive leadership and align cross-functional teams.
• Entrepreneurial mindset with the agility to thrive in a fast-paced, evolving environment.
• Previous experience scaling a marketing function or supporting regional expansion will be highly regarded.

Application Process

Please submit your resume to Emily Tan at [Confidential Information], quoting the job title. Due to the anticipated volume of applications, only shortlisted candidates will be contacted.

EA Licence No. 24S2395

Registration No. R1106860