Position Summary:
The company is seeking a dynamic and strategic Head of Marketing to lead comprehensive marketing efforts and position the organization as a top choice within its industry across Asia and beyond.
Job Responsibilities:
- Strategic Marketing Leadership: Develop and execute an integrated marketing strategy that aligns with the company's vision of becoming a regional leader, with a strong focus on brand positioning, audience engagement, and market expansion.
- Campaign Development: Lead the design and implementation of data-driven marketing campaigns targeting both domestic and international markets, ensuring alignment with organizational goals and priorities.
- Brand Management: Strengthen and manage the company's brand identity across all touchpoints-digital, print, and experiential-ensuring a consistent and compelling brand presence.
- Cross-Functional Collaboration: Collaborate closely with internal departments to promote key programs, strategic initiatives, product offerings, and corporate priorities.
- Market Intelligence: Oversee market research and competitive analysis to identify emerging trends, customer preferences, and strategic opportunities, leveraging insights to guide marketing direction and innovation.
- Team Leadership and Development: Lead, mentor, and empower a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
- Brand Consistency: Ensure consistency in tone, messaging, and visual identity across all internal and external communications in line with the company's values and positioning.
- Performance Monitoring: Define, track, and analyze key marketing performance indicators to evaluate campaign effectiveness and inform ongoing strategy refinement.
- Budget and Vendor Management: Manage marketing budgets responsibly and oversee relationships with agencies, consultants, and external vendors to ensure quality, efficiency, and alignment with company standards.
Job Qualifications:
- Bachelor's or master's degree in marketing, Communications, Business, or a related field.
- At least 8 years of experience in marketing, with 3+ years in a leadership role-preferably in education, corporate, or mission-driven organizations.
- Strong background in digital marketing, content strategy, and international market engagement.
- Proven ability to lead multi-channel campaigns and brand development initiatives.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Fluency in English, proficiency in Thai is an advantage.
