Key Responsibilities:
- Strategic Planning: Develop and implement marketing and communication strategies that align with the organization's goals and objectives.
- Brand Management: Ensure consistent messaging and branding across all communication channels, including online, offline, and experiential touchpoints.
- Campaign Development: Plan, execute, and evaluate integrated marketing campaigns, including advertising, public relations, digital marketing, and social media initiatives.
- Content Creation: Oversee the creation of compelling content for various platforms, such as websites, newsletters, press releases, blogs, and social media.
- Media Relations: Build and maintain strong relationships with media outlets, manage press coverage, and act as a spokesperson when required.
- Budget Management: Manage marketing budgets, ensuring optimal resource allocation and achieving ROI on campaigns and activities.
- Analytics & Reporting: Monitor, analyze, and report on the performance of marketing campaigns and communication strategies, leveraging data to refine approaches.
- Team Leadership: Lead, mentor, and inspire a team of marketing and communication professionals, fostering a collaborative and innovative work environment.
- Stakeholder Collaboration: Work closely with internal teams, external agencies, and other stakeholders to ensure alignment and seamless execution of strategies.
Qualifications:
- Requires a direct background in the retail business, food & restaurant.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's preferred).
- Proven experience 8+ years in marketing, communications, or related roles, preferably in a managerial capacity.
- Strong understanding of branding, digital marketing, and content strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Creative thinker with excellent problem-solving and decision-making abilities.
- Proficient in marketing tools, analytics platforms, and CRM systems.
- Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.
Work Location: The Mall Ramkhamhaeng
