Head of Marketing Planning

Job Purpose

This position is proposed to provide strategic leadership over marketing planning and product development functions with full end-to-end accountability. The role is responsible for driving sustainable business growth and sales performance through data-driven marketing campaigns, promotional activities, market intelligence, product strategy, and continuous performance optimization across the company's loan and financing portfolios.

The position also establishes and governs structured sales performance monitoring through standardized reports and management dashboards, enabling effective oversight of sales momentum, campaign effectiveness, timely management decision-making, and alignment with the company's strategic, financial, and risk management objectives.

Job Responsibility

a) Lead and manage the Marketing Planning & Product Management team to deliver strategic initiatives and operational execution aligned with company objectives.

b) Provide ongoing market intelligence covering market trends, pricing, promotions, customer behavior, and competitor movements in Personal Loan, Cash Card, and Mobile Loan markets.

c) Plan, execute, and oversee end-to-end marketing campaigns, ensuring achievement of business targets including accounts, sales volume, portfolio growth, and key performance drivers.

d) Analyze campaign performance, data insights, campaign structures, and operational processes to identify opportunities for optimization and continuous improvement.

e) Drive campaign efficiency and ROI improvement across all projects to support sustainable business growth.

f) Identify, acquire, and manage strategic partnerships to co-develop promotions, enhance customer value, increase sales volume, and strengthen brand loyalty.

g) Develop and manage integrated marketing communication strategies across loan products, cash card, and mobile installment financing services.

h) Oversee campaign fulfillment and execution, ensuring on-time delivery, issue resolution, and compliance with internal processes.

i) Lead and support internal and external training, communication, and alignment on marketing campaigns and execution guidelines.

j) Establish and supervise routine sales performance reporting, including dashboards on sales volume, product performance, and momentum indicators, to enable effective monitoring and decision-making.

k) Prepare and present marketing plans, campaign proposals, and performance results to senior management.

l) Manage approval processes for marketing initiatives, projects, and budgets in alignment with corporate governance.

Job Qualification

-Educations : Bachelor or higher in any discipline but preferably in Business Administrations, Marketing, Economics, Finance related field

-Experience (s) : Minimum 5-10 years experience in the management level of Campaign Management / Loan Product and experience in Non-Bank or Bank will be an advantage

-Other skills : Have a knowledge of marketing loan product/project (Cash card, Personal Loan, Home Loan, C4C Loan, Credit Card, Digital Lending)

-Proficient in English, both written and spoken.