About us: Keep Moving 永不止步
ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of Going Beyond Oneself into everyone's daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Job description:
- In line with the Group's and the Company's overall development objectives, lead brand strategy and marketing planning for ANTA Singapore's portfolio of brands—including, but not limited to, ANTA, FILA, Wilson, Salomon and Descente—across relevant markets, including Singapore, Australia and New Zealand. Drive brand influence and sales growth across online and offline channels through integrated marketing.
- Build, manage and develop the marketing team, providing effective leadership to ensure the successful delivery of brand and marketing initiatives.
- Develop annual marketing plans and budgets, continuously optimize resource allocation, and maximize brand reach and return on marketing investment in support of the Company's business objectives.
- Partner closely with regional retail operations teams to develop and execute locally relevant marketing campaigns and retail promotions. Lead the localization, coordination and implementation of visual merchandising (VM) standards.
- Plan and execute new store openings, quarterly and annual store image updates, and in-store marketing initiatives to ensure consistent brand presentation and an enhanced consumer experience.
- Lead projects relating to sporting events and the management of key sports assets.
- Lead membership and customer engagement operations.
- Lead content planning, community management and promotional activities across brand social media platforms to increase brand visibility and audience engagement.
- Identify and manage marketing vendors and partners, overseeing the execution of advertising, public relations, events, social media and digital marketing initiatives.
- Provide marketing support to sales and operations teams, including promotional materials, campaign activation and related compliance management, while coordinating resources from external partners.
- Build and maintain a network of KOLs, brand ambassadors and media partners aligned with each brand's positioning, and foster strong, long-term relationships with key partners.
- Translate the Group's go-to-market strategy into actionable local plans. Use market research and consumer insights to assess market opportunities, customer needs and potential risks, advise sales, merchandising and operations teams on market strategy, and drive business value.
- Lead public relations and communications planning for key product launches, brand campaigns and major commercial moments. Develop annual advertising and brand communications plans to strengthen brand influence and market competitiveness.
- Monitor industry trends, consumer behaviour and developments in digital marketing, and champion innovative marketing initiatives that strengthen the brands competitive advantage.
Requirements:
- Bachelor's degree or above in Marketing, Communications, Business Administration or a related discipline.
- At least 5 years of marketing management experience, including a minimum of 3 years in the retail industry. Experience in sports, fashion, lifestyle or consumer goods is preferred.
- Proven people-management experience and strong leadership capabilities, with the ability to guide teams effectively towards business objectives.
- Strong cross-functional communication and collaboration skills, with the ability to align local and regional teams and drive projects through to completion.
- Strong knowledge of social media operations and digital marketing trends, an established marketing network, and excellent creative planning and execution capabilities.
- Excellent project management, market analysis, commercial negotiation and presentation skills.
- Strong commercial acumen, an innovative mindset and digital fluency, with the ability to develop competitive and market-relevant marketing solutions.
- Fluent English across speaking, listening, reading and writing, with the ability to use English as the primary working language. Chinese-language proficiency is preferred to support regular communication and collaboration with the China headquarters.
- A genuine passion for sports, a strong interest in the sports industry and brand culture, and alignment with the Group's multi-brand growth strategy.
- Resilient, results-oriented and comfortable working in a fast-paced environment with multiple brands and concurrent projects.
