Head of Online

Our client is a well-established insurance company. The company has a strong focus on digital innovation and customer-centric solutions and is actively investing in expanding its online business capabilities. With a vision to transform the traditional insurance purchasing experience, the organization continues to strengthen its digital distribution channels and enhance customer engagement through technology-driven initiatives.

They are seeking an experienced Head of Online to lead the company's online business growth and digital sales strategy. Reporting directly to the management, this role will be responsible for driving online revenue, optimizing digital customer journeys, and developing scalable growth strategies across digital channels. The successful candidate will play a key role in shaping the future of the company's digital business by combining commercial acumen, data-driven decision-making, and customer-centric thinking. This position is ideal for a leader who can bridge digital performance, customer acquisition, and business growth while working closely with cross-functional teams to deliver measurable commercial results.

Responsibilities

• Develop and execute the overall e-commerce and digital sales strategy to drive online revenue growth.
• Identify and prioritize the most effective digital acquisition channels to maximize customer acquisition and conversion.
• Own and optimize the end-to-end customer journey, including traffic generation, conversion, retention, and engagement.
• Lead website and digital platform enhancements to improve user experience and conversion performance.
• Drive performance marketing initiatives across SEO, SEM, paid media, social media, and other digital channels.
• Monitor and analyze business performance, customer behavior, and digital metrics to identify growth opportunities.
• Develop and implement CRM and customer engagement strategies to improve retention and lifetime value.
• Collaborate closely with Product, Marketing, Technology, and other stakeholders to support business objectives.
• Manage digital marketing budgets and ensure cost-effective revenue generation.
• Build and lead a high-performing team while fostering a culture of innovation, accountability, and continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Business, or a related field.
• Minimum 10 years of experience in e-commerce, digital commerce, online sales, or digital business leadership.
• Proven track record in driving online revenue growth and digital business performance.
• Strong understanding of customer acquisition, conversion optimization, customer journey management, and CRM strategies.
• Hands-on experience with digital marketing, including SEO, SEM, paid media, and performance marketing.
• Experience within Financial Services, Insurance, Banking or other digitally driven industries is highly preferred.
• Strong analytical and commercial mindset with the ability to translate data into actionable business strategies.
• Experience leading cross-functional teams and influencing senior stakeholders.
• Excellent communication, presentation, and stakeholder management skills.
• Fluent in both Thai and English.