Job Summary:
This role will take ownership of our key account and retail operations across various formats and lead the commercial strategy to drive sustainable growth, customer satisfaction, and profitability.
Job Responsibilities:
- Lead all commercial activities related to retail business units, including regarding a branch specializing in the distribution of various well-known electronic devices.
- Develop and execute comprehensive commercial strategies across product brands, sales channels, and key accounts to meet business objectives.
- Drive revenue and market share growth through strategic partnerships and account management.
- Serve as the internal and external champion for the retail channel, using data insights, analysis, and a solution-driven approach to challenge the status quo and drive innovation.
- Manage full P&L responsibility and budget planning to ensure profitability and optimize ROI.
- Collaborate closely with Product Management, Marketing, and Training teams to deliver consistent, high-performing business operations.
- Demonstrate strong sales leadership with strategic foresight and interpersonal effectiveness to build commercial success.
- Conduct market and competitive analysis to identify new business opportunities and expansion strategies.
- Monitor performance against key KPIs and prepare comprehensive performance reports for executive leadership.
- Assist in setting financial targets and oversee the development and monitoring of departmental budgets.
- Lead and manage the retail sales team: set performance targets, track progress, and coach team members to drive results.
- Oversee and optimize the allocation of resources within budget frameworks for maximum commercial effectiveness.
- Collaborate cross-functionally with departments including marketing, finance, and operations to align strategic goals.
- Proactively identify commercial risks and lead contingency planning and agile strategy adjustments as needed.
- Develop and mentor sales managers and team members to build future leadership capability.
Job Qualifications:
- Bachelor's degree in business administration, Marketing, or a related field; MBA or master's degree preferred.
- Minimum 10-12 years of progressive experience in retail business operations and trade marketing, ideally in the FMCG or education industry.
- Proven track record in a senior commercial leadership role with direct experience managing P&L and driving growth across multi-brand and multi-channel environments.
- Strong business acumen with the ability to develop strategic plans and execute them effectively.
- Hands-on experience in managing retail channels, account development, and leading customer-centric initiatives.
- Demonstrated ability to influence cross-functional teams and manage complex, matrixed organizations.
- Highly organized, analytical, and capable of balancing strategic thinking with execution excellence.
- Self-driven with a proactive, results-oriented mindset and the ability to thrive in fast-paced environments.
- Strong leadership, communication, and stakeholder management skills, with fluency in English (written and verbal).
