Strategy & Growth Define and execute a customer-centric roadmap to accelerate acquisition, engagement, and retention across retail ecosystems, with clear OKRs and funnel KPIs.
Customer Segmentation & Value Proposition Use behavioral and financial data to identify micro-segments, design targeted CVPs, and capture untapped opportunities.
Data-Driven Marketing Implement integrated marketing and MarTech solutions for always-on, automated campaigns with measurable conversion uplift.
Customer Loyalty Platform Design and manage ttb customer loyalty strategy and customer loyalty platform that strengthens engagement, rewards behavior, and integrates across digital and partner ecosystems.
Omnichannel Engagement Lead cross-channel execution (branch, digital, partners) to ensure consistent experience and optimized funnel performance.
Partnerships & Ecosystem Build strategic alliances and co-branded journeys to enhance customer value and drive mutual growth.
Performance Tracking Establish real-time dashboards, monitor funnel health, and enable continuous optimization through experimentation and insights.
Qualifications
Bachelors or Masters in Business Administration, Marketing, Data Science, Finance, or related field.
10+ years in strategic marketing, customer segmentation, or ecosystem management; 5+ years in leadership within financial services preferred.
Proven expertise in data-driven decision-making, funnel analysis, and journey optimization.
Strong knowledge of retail financial products, including wealth and lending propositions.
Experience with MarTech, CDP, and personalization engines.
Exceptional stakeholder management, communication, and leadership skills.
