Head of Sales and Marketing

Key Responsibilities

• Own and drive the end-to-end sales and marketing strategy to elevate brand and increase student enrollment growth.
• Lead high-impact recruitment campaigns across domestic and international markets, translating data insights into measurable enrollment results.
• Shape and protect a strong, differentiated brand across all digital, offline, and experiential touchpoints.
• Identify new market opportunities and growth segments to expand regional and international presence.
• Partner with academic leaders, Admissions, and International Affairs to commercialize academic strengths into compelling market propositions.
• Leverage market intelligence, competitor analysis, and student behavior insights to inform strategic decision-making.
• Build, lead, and inspire a high-performing sales and marketing team with a strong execution mindset.
• Ensure consistent, premium messaging and brand standards across all communications.
• Track performance through clear KPIs, continuously optimizing campaigns for ROI and enrollment outcomes.
• Manage budgets and external partners to deliver efficiency, quality, and strategic alignment.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related discipline.
• 8+ years of progressive sales and marketing experience, including 3+ years in a senior leadership role.
• Proven track record in brand building, digital marketing, and growth-driven recruitment or customer acquisition.
• Strong commercial mindset with experience leading multi-channel, data-led campaigns.
• Excellent leadership and stakeholder management skills; fluent in English and Thai.