Head of Strategy & Marketing

Key Responsibilities

The candidate shall perform such duties and exercise such responsibilities for the Company and the Group as may be assigned from time to time, including but not limited to the following:

Group Strategic Planning

. Develop and implement the marketing and strategic roadmap in alignment with business goals

. Identify synergies, new market opportunities, products, and revenue streams across business entities

. Conduct market research and competitor analysis to support strategic decision-making

Group Marketing and Digital Analytics

. Oversee and manage all marketing activities across the Group, including digital, social media, branding, and campaigns

. Ensure consistent brand positioning and messaging across all platforms

. Plan and execute marketing campaigns to drive customer acquisition and retention

. Lead digital marketing initiatives across the Group, including performance marketing and online campaigns

. Establish reporting frameworks to track performance across multiple entities

. Leverage data and analytics to optimise Group-wide marketing effectiveness

Business Development & Partnerships

. Establish and maintain strategic partnerships with key stakeholders, including airlines, hotels, and corporate clients

. Identify and pursue co-marketing and business collaboration opportunities

. Work with Sales and Operations teams to support revenue growth initiatives

. Develop targeted marketing strategies for key accounts and business segments

Leadership &Governance

. Provide leadership, guidance, and oversight to marketing functions across the Group

. Ensure alignment of marketing practices with Group policies and standards

. Manage budgets and resources efficiently across the Group's marketing activities

Key Requirements

. Degree in Marketing, Business, Communications, or a related discipline.

. Strong strategic thinking, analytical, and problem-solving skills with a commercial mindset.

. Strong negotiation, presentation, and communication skills.

. Open to mid-career professionals seeking to transition into the travel industry through structured training under the Career Conversion Programme (CCP).