Develop trade marketing strategies aligned with the brand strategy Work with the BU and finance team to develop trade spending budgets and the specific deliverables that need to be achieved from those investments
Evaluate trade promotion requests from account teams to assess financial viability and strategic fit with brand strategy
Set clear and specific executional (assortment, merchandising, pricing and shelving) objectives for each brand and communicate objectives to sales team/customer
Lead volume forecasting by brand (Bottle volume) in demand planning meetings (especially new product demand) to understand how plans and targets will change
Collaborate with customer planning to make sure that trade objectives reach the sales teams (and are the basis for annual planning)
Develop and mentor trade marketing team and foster a high-performance culture, ensuring the team is aligned with company values and objectives
Qualifications:
Bachelor's degree in marketing, business, or sales to work as Head of trade marketing manager. Relevant coursework includes management, economics, statistics
Minimum 10 years experience in customer development dept. (FMCG Preferred)
Strong analytical abilities in order to analyze customers purchasing habits and desires and develop effective ways for an organization to engage with business
Strong knowledge of consumer industry
Experience analyzing large amounts of data and trends
