How You Will Make An Impact
In this role, you will drive the High-End (HE) strategy in Thailand market, overseeing its development, and ensure the achievement of business targets within the market. You will serve as the HE expert and representative for your market, providing strategic leadership to elevate the HE business and clientele.
Your responsibilities include expanding local HE networks, leading or contributing to HE events (international, regional, or local), supporting HE sales transactions, adapting the expansion plan based on market realities, and empowering the HE sales force.
Your Key Responsibilities Include
High-End Strategy & Sales Planning (25%)
- Formulate and drive HE strategy and objectives, ensuring alignment with evolving market dynamics and the global vision.
- Collaborate strategically with the regional HE Business Planning manager to develop periodical HE sales plans, including forecasting, performance tracking, and investment planning with clear, measurable ROI to achieve critical business objectives.
- Lead sales forecasting, optimizing allocation between event-driven vs recurring business.
- Drive optimal commercial outcomes for Thailand HE participation in local, regional, and international events, managing end-to-end planning/coordination with region and HQ.
- Define and negotiate commercial terms for local partners alongside regional/leadership teams.
- Manage the local HE A&P and T&E budgets to ensure appropriate coverage and participation for all events and client treatment requests.
- Conduct comprehensive market intelligence, consolidating insights on competitor activities, market trends, and evolving client behaviors to refine strategic direction and action plans.
Client & Business Development (50%)
- Craft meaningful activations to strengthen bonds with existing HE clients with the support boutique management teams.
- Expand the HE client base through the targeted elevation of core business clients to HE status and the proactive recruitment of new HE prospects via strategic business collaborations.
- Develop external retail partners HE business, focusing on client recruitment through FW segments.
- Forge partnerships with boutiques sales staff to develop tailored client development plans, providing direct, high-level support for complex transactions and critical client situations.
- Consolidate and conduct advanced analysis of client requests and interests from the local network, overseeing the follow-up and invoicing processes.
- Assume full ownership for the quality and efficient processing of special orders and after-sales support, ensuring exceptional client satisfaction rates.
- Design and execute high-touch client journeys, delivering unparalleled experiences across all touchpoints to cultivate deep relationships and enhance loyalty.
- Manage submission and discount requests, adhering strictly to established guidelines and collaborating closely with the Regional HE Team.
- Responsible for ensuring strict compliance with global commercial rules by all HE teams, both within boutiques and during HE events.
Stock Management (10%)
- Supported by regional HE Merchandising & Operations team, define local assortment strategy to ensure appropriate allocation for market and events.
- Manage local stock rotation within market, and ensure alignment with regional team
- Provide feedback on HE stock – including best sellers, slow movers, and recommendations on cross-market stock rebalancing.
Community Development (15%)
- Collaborate with regional HE Product and Community engagement manager and L&T to equip HE sales teams with the essential tools & knowledge and cultivate & expand HE communities across boutiques within the market.
- Empower boutique sales staff to drive HE sales and upgrade prospect clients, supported by client teams, boutique management and L&D.
KEY COMPETENCIES
- Proven track record of 8 years experience in Thailand luxury industry, specifically managing High Jewellery, High-End Watches, or Jewellery
- Proven ability to manage stakeholders at all levels within a complex, matrix environment
- Strategic thinker, comfortable dealing with ambiguity in a multinational environment
- Strong analytical skills with a proactive attitude and problem-solving mindset
- Exhibits entrepreneurial spirit; makes timely, well-considered decisions
- Detail-oriented, organized, and able to lead cross-markets/cross-functional discussions
- Excellent presentation and interpersonal skills
- Proven negotiation skills with the ability to influence at all levels
- Demonstrate client-oriented behaviour with high sensitivity to clients needs/aspirations
- Resourceful and resilient
- Travel required within SEAO and worldwide (up to 20%, subject to annual event calendar)
