Position Summary
We are seeking a dynamic and results-oriented Sales Manager – Chinese Market to drive revenue growth from the Chinese market across Leisure, MICE, Corporate, Group, and Banquet segments. The successful candidate will develop strategic partnerships, identify new business opportunities, and maintain strong relationships with travel agencies, tour operators, corporate clients, destination management companies (DMCs), event organizers, and key distribution partners.
This role is ideal for a hospitality sales professional with extensive market knowledge, strong commercial acumen, and a proven track record of delivering revenue growth within the hotel industry.
Key ResponsibilitiesBusiness Development
- Develop and execute sales strategies to increase business from the Chinese market.
- Identify and secure new corporate, leisure, group, MICE, and banquet opportunities.
- Build and maintain strong relationships with travel agencies, tour operators, wholesalers, OTAs, DMCs, and corporate clients.
- Conduct sales calls, client presentations, networking events, and hotel site inspections.
- Represent the hotel at trade shows, travel exhibitions, and industry events.
Leisure & Group Sales
- Drive FIT, GIT, and group business from the Chinese market.
- Negotiate commercial agreements with travel partners and wholesalers.
- Develop promotional opportunities to increase room nights and market share.
MICE & Corporate Sales
- Generate meetings, conferences, incentive groups, and corporate event business.
- Prepare proposals, negotiate contracts, and manage group bookings from enquiry to confirmation.
- Work closely with event planners and corporate clients to deliver tailored solutions.
Banquet & Event Sales
- Promote banquet facilities for corporate functions, gala dinners, celebrations, and social events.
- Collaborate with the Events and Operations teams to ensure successful event delivery.
- Maximize revenue through upselling event packages and hotel services.
Account Management
- Manage a portfolio of key accounts and develop long-term business partnerships.
- Conduct regular account reviews and identify growth opportunities.
- Deliver exceptional client service to encourage repeat business.
Revenue & Market Analysis
- Achieve monthly, quarterly, and annual sales targets.
- Monitor market trends, competitor activities, and customer demand.
- Maintain accurate sales forecasts, CRM records, and performance reports.
- Recommend sales initiatives to strengthen the hotel's position within the Chinese market.
Cross-Department Collaboration
- Work closely with Revenue Management, Marketing, Reservations, and Hotel Operations to maximize commercial opportunities.
- Ensure seamless communication between clients and operational teams throughout the sales process.
Qualifications
- Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
- Minimum 3–5 years of hotel sales experience, with exposure to the Chinese market.
- Proven success in generating leisure, corporate, MICE, or group business.
- Existing relationships with travel agencies, tour operators, DMCs, or corporate clients are highly desirable.
- Experience with an international hotel brand is an advantage.
- Willingness to travel domestically and internationally as required.
Skills & Competencies
- Strong business development and networking skills
- Excellent negotiation and relationship management abilities
- Commercially focused with a strong revenue mindset
- Outstanding communication and presentation skills
- Strong organizational and analytical skills
- Proficiency in Microsoft Office and CRM systems
- Fluency in English is required; Mandarin language proficiency is highly preferred.
Ideal Candidate
We are looking for a proactive hospitality sales professional who understands the Chinese travel market and has the ability to develop strategic partnerships that drive sustainable revenue growth across leisure, corporate, MICE, banquet, and group business segments.
