ICS: Brand, Marketing & Communications (Growth) - Senior Manager

Senior Manager / Manager - Brand, Marketing & Communications (Growth)
Brand, Eminence, Strategic Communications, and Engagement

We are seeking a strategic and results-driven Senior Manager for Marketing & Communications team to lead high-impact initiatives that drive Deloitte's brand and eminence in Thailand. This role will be pivotal in shaping internal and external communication strategies to support Deloitte's strategic priorities and enhance the firm's market position.

As a senior leader within the Growth team, you will collaborate with business leaders, central teams, and cross-functional groups to develop and execute communication programs that align with business goals and elevate Deloitte's reputation in the market.

What You'll Do
In this leadership role, you will oversee all the PR, external and internal communications activities. Your key responsibilities will include:

• Strategic Communications Leadership: Develop and implement communications strategies that align with Deloitte's SEA strategic priorities and reflect leadership direction. These efforts will drive brand excellence internally and externally, ensuring consistency in all messaging across the firm.
• Internal & External Communication: You will manage external communications, focusing on building Deloitte's market reputation. Additionally, you will lead the development of internal communications to engage Deloitte employees and keep them aligned with the firm's priorities.
• Brand & Eminence Initiatives: Work with business leaders across the firm to plan, deliver, and manage client eminence events and strategic programs aimed at enhancing Deloitte's brand presence in Thailand. This includes collaborating on branding initiatives with industry and business leaders to ensure consistency and alignment with business objectives.
• Market Research & Insights: Use insights to inform strategic communications decisions and provide recommendations on emerging opportunities.
• Sponsorships & Strategic Partnerships: Manage and oversee strategic sponsorships and partnerships, as well as firm-wide client engagement programs like the SEA CFO Program, Best Managed Companies Program, Board Ready Women Program. You will also be expected to develop and implement new, relevant programs to further elevate Deloitte's market presence.
• Thought Leadership & Profile Building: Create and develop opportunities to position Deloitte's leaders as thought leaders in key strategic areas. This will include producing Deloitte's Point of View and Hot Topics content and identifying opportunities to profile Deloitte in relevant industry discussions and events.
• Speechwriting & Presentation Support: Prepare speeches and presentation materials for senior leadership, including the CEO, ensuring consistent and compelling messaging that aligns with the firm's strategic direction.
• Intranet & Digital Strategy: Oversee and manage the Deloitte Thailand intranet and digital communications platforms, ensuring they reflect updated and relevant content. You will also have input on Thailand's website (managed by SEA) and social media platforms to maintain alignment with brand standards and marketing goals.
• Impact Measurement & Reporting: Collaborate with the Clients and Industries team to analyze the success of events and marketing campaigns, using data and insights to refine strategies and improve the effectiveness of communications initiatives.
• Team Leadership & Mentorship: Lead and mentor junior members of the Marketing & Communications team, providing strategic guidance and ensuring high-quality work across all initiatives. You will be responsible for fostering their professional development and empowering them to excel in their roles.

Requirements
To be successful in this role, you will need:

• Proven Experience: 8 - 10 years of experience in corporate communications, marketing, or branding, with a proven ability to plan and execute strategic communications and branding initiatives. Experience in managing sponsorships, events, and external client engagement programs is essential. Familiarity with digital communications and change management is advantageous.
• Exceptional Communication Skills: A strong command of the English language, with exceptional writing, editing, and storytelling abilities. Ability to communicate complex ideas in a clear and persuasive manner across a variety of communication channels.
• Brand & Marketing Expertise: Expertise in managing brand identity, market positioning, and external client-facing communication strategies.
• Analytical & Detail-Oriented: Ability to measure and analyze the success of communications programs and use data to refine strategies. Strong attention to detail is essential for managing multiple projects and ensuring quality execution.
• Leadership & Mentoring: Experience in leading and mentoring a diverse team, providing guidance, and ensuring the execution of high-quality work. Ability to create a positive and productive team environment.

Additional Skills (Preferred)

• Experience working in or with a professional services firm, particularly in marketing, communications, or branding roles.
• Familiarity with digital tools and platforms for content management and analytics.
• Ability to manage high-profile sponsorships, partnerships, and public relations efforts.