Lead the incubation strategy for newly acquired FBS sellers, ensuring a smooth transition from onboarding to sustainable business growth.
Design and execute structured seller incubation programmes to accelerate seller activation, operational readiness, and marketplace success.
Drive adoption of Fulfillment by Shopee services, educating sellers on best practices, platform capabilities, and operational excellence.
Monitor seller performance throughout the incubation period, identifying risks, opportunities, and improvement plans to maximise seller success.
Partner with Category Management, Commercial, Operations, Product, Marketing, and Customer Experience teams to resolve seller challenges and improve the end-to-end seller journey.
Analyse seller performance metrics and customer insights to develop targeted growth initiatives and improve incubation effectiveness.
Identify operational bottlenecks and lead cross-functional improvement projects to enhance onboarding efficiency, seller experience, and scalability.
Develop data-driven dashboards and performance reporting to track incubation outcomes and provide actionable business recommendations.
Build playbooks, training materials, and standard operating procedures to standardise seller onboarding and incubation processes.
Mentor and coach team members while fostering a culture of continuous improvement, collaboration, and operational excellence.
Requirements
Bachelor's degree in Business, Marketing, Economics, Supply Chain, or a related field.
4–7 years of experience in Business Development, Commercial Strategy, Seller Acquisition, Key Account Management, Consulting, or E-commerce.
Proven track record of driving business growth, acquisition, or marketplace expansion.
Strong analytical skills with experience using data to drive commercial decisions.
Excellent project management and stakeholder management capabilities.
Experience working in fast-paced, cross-functional environments.
Strong communication, negotiation, and presentation skills.
