Influencer Management FreelancerJob Description
We are seeking a dynamic and experienced Influencer Management Freelancer to join our growing team. In this role, you will serve as the primary point of contact for one of our key clients, managing the complete influencer marketing lifecycle from Influencer acquisition through campaign execution and performance evaluation. This position is ideal for a self-motivated professional with a genuine passion for digital marketing who thrives in a fast-paced, results-driven environment.
The successful candidate will manage approximately 4-5 concurrent campaigns monthly while building and maintaining strong relationships with diverse content creators to deliver exceptional results that exceed client expectations.
Key Responsibilities
Influencer Acquisition & Management
- Research, identify, and recruit high-quality influencers whose brand values align with client objectives
- Manage the complete onboarding process for 4-5 new campaign briefs monthly
- Maintain an active database of potential influencer partnerships across various platforms and demographics
Campaign Operations
- Execute end-to-end campaign management from initial briefing through final deliverable approval
- Coordinate directly with influencers and content creators to ensure adherence to brand guidelines, timelines, and quality standards
- Monitor campaign progress and proactively address any issues to maintain project momentum
Performance Analysis & Reporting
- Utilize industry-standard analytics tools to track campaign performance metrics
- Prepare comprehensive performance reports with actionable insights and recommendations
- Present findings to stakeholders and contribute to strategic planning for future campaigns
Stakeholder Management
- Conduct professional negotiations with influencers and Key Opinion Leaders (KOLs) to secure mutually beneficial partnerships within budget parameters
- Collaborate effectively with internal teams including sales, creative, and account management
- Serve as primary liaison between clients and influencer talent, ensuring clear communication and expectation management
Relationship Development
- Cultivate and maintain professional relationships with a diverse network of content creators, including celebrities, social media influencers
- Attend industry events and maintain market awareness to identify emerging talent and partnership opportunities
Project Coordination
- Provide accurate project timelines and maintain transparent communication with all stakeholders
- Implement quality control processes to ensure deliverables meet client standards
- Escalate complex issues to management while taking ownership of day-to-day problem resolution
Required Qualifications
Education & Communication
- Bachelor's degree in Marketing, Communications, Business, or related field
- Fluency in both Thai and English (written and verbal communication)
- Strong presentation and interpersonal communication skills
Professional Experience
- Minimum 2-3 years of experience in digital marketing, preferably within an agency environment
- Proven track record in influencer marketing, talent management, or similar client-facing roles
- Demonstrated experience working directly with content creators, influencers, or public figures
- Familiarity with major social media platforms and emerging digital trends
Core Competencies
- Exceptional organizational skills with proven ability to manage multiple projects simultaneously
- Strong analytical mindset with experience in performance tracking and reporting
- Results-oriented approach with a focus on client satisfaction and retention
- Excellent negotiation and relationship-building capabilities
- Adaptability and flexibility to accommodate varying client needs and campaign requirements
- Proficiency in project management tools and digital marketing platforms
P.S. Having work experiences and/or connections with KOLs in China (Douyin, Xiaohongshu, Weibo) or Southeast Asia markets (Vietnam, Malaysia, Indonesia, Philippines) is a strong PLUS.
