Watch.fun is a revolutionary luxury watch drop platform democratizing access to the elite luxury watch world. In a market where grail pieces from Rolex, Audemars Piguet, and Patek Philippe are gated by waitlists, markups, and exclusivity, we deliver thrilling drops powered by crypto, turning digital assets into real ownership of status symbols with provable fairness, instant liquidity, and addictive entertainment that builds a fiercely loyal community.
By pairing frictionless capital in crypto with timeless analog prestige, we're unlocking aspiration and excitement in the booming luxury watch sector and the broader luxury goods space.
We're a lean and focused team led by two hands-on founders. You'll work directly with us to shape the product and drive outcomes. High ownership and relentless execution define our culture, empowering you to make real impact from day one.
The Role
As our Instagram Content Manager, you will help grow Watch.fun by creating Instagram content that reaches the right people, gets shared, and brings new users to our platform. You will post daily short-form videos, review their results each week, and guide editors on what to improve. Your goal is to keep Watch.fun viral, exciting, and consistently on-brand ensuring our content stands out and converts views into real users.
Key Responsibilities
- Create, plan, and post daily short-form videos on Reels, feed, and Stories.
- Make content that reaches the right people, gets shared, and attracts new users to Watch.fun.
- Review weekly performance and share results and insights with the team.
- Guide video editors on what to improve or change for the next week.
- Work with the videographer and editors to plan and review all Instagram content before it goes live.
- Test new video styles, hooks, and pacing to improve watch time, retention and virality.
- Write captions, schedule posts, and manage the full Instagram publishing workflow.
- Track key metrics such as reach, saves, shares, watch time, and follower growth.
- Update and improve the Instagram strategy each week using real performance data.
- Manage Stories and Highlights to build a strong brand presence.
- Research luxury brands and new visual trends to keep the content fresh.
- Maintain a content backlog to ensure we always have content ready to post.
- Coordinate with the TikTok, X, and marketing teams to align on campaigns and launches.
Qualifications & Skills
- 4+ years of experience managing Instagram for luxury, lifestyle, or creative brands.
- Proven track record of growing Instagram accounts through structured, performance-driven strategies.
- Strong sense of style and design, with experience building luxury-focused Instagram pages.
- Clear understanding of Reels pacing, retention mechanics, and performance drivers.
- Deep interest in luxury products such as fashion, jewelry, watches, or high-end lifestyle brands.
- Strong understanding of visual storytelling, composition, and content psychology.
- Comfortable directing visual identity and curating brand tone.
- Skilled in short-form editing feedback, pacing, and visual trend adaptation.
- Data-driven mindset with experience analyzing Instagram analytics and content performance.
- High attention to detail in visuals, timing, and copy.
- Excellent English communication skills, both written and verbal.
What We Offer
- Competitive Salary with equity or cash bonus through KPI objectives.
- Remote-friendly, high growth/high ownership culture. Your work directly shapes the product and business.
We encourage applications even if you don't meet every requirement if you've led impactful gambling products from concept to scale, send your resume, portfolio (highlight relevant work), and a note on why you're excited about watch.fun.
