We're hiring: International Key Account Manager
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Drive international market expansion strategy across neighboring countries and selected global regions, focusing on exporting owned brands (e.g., cosmetics, lingerie, baby apparel, mother & child care, home care products) and selected portfolio brands.
- Develop and manage international key accounts including distributors, modern trade chains, specialty retailers, department stores, and emerging online platforms.
- Identify and penetrate new sales channels across target markets, including General Trade, Modern Trade, E-commerce, Cross-border platforms, and regional marketplace ecosystems.
- Conduct market entry analysis covering regulatory requirements, consumer trends, pricing structure, competitor landscape, and channel dynamics for each territory.
- Formulate annual business plans, country-level sales targets, distributor development roadmap, and structured expansion strategies aligned with corporate growth objectives.
- Lead negotiation of commercial terms including pricing strategy, margin structure, trade discounts, payment terms, credit control, and promotional support frameworks.
- Monitor distributor performance including sell-in, sell-out, inventory levels, forecast accuracy, and working capital impact.
- Collaborate closely with Supply Chain, Export Operations, and Logistics teams to ensure product availability, production planning alignment, lead time control, shipping documentation, and regulatory compliance.
- Coordinate with Brand Management and Marketing teams to localize product positioning, packaging adaptation, regulatory labeling, and promotional execution in overseas markets.
- Manage demand forecasting in collaboration with distributors and internal supply chain to ensure optimal inventory allocation and minimize stock risk.
- Oversee export documentation, cross-border trade compliance, customs coordination, and country-specific product registration requirements (especially for cosmetics and FMCG).
- Provide structured monthly business review reports to Sales Director covering sales performance, margin contribution, market risks, competitor activities, and pipeline opportunities.
- Identify white-space opportunities for regional expansion, new distributor onboarding, or alternative route-to-market models (e.g., direct export vs local JV vs marketplace-driven model).
- Strengthen long-term international brand positioning to build sustainable overseas revenue streams for the group.
Qualifications:
- Bachelor's or Master's degree in International Business, Marketing, Supply Chain, or related field.
- Minimum 5–10 years of experience in international sales, export management, or regional key account management within Retail, FMCG, Cosmetics, Baby Care, or Fashion sectors.
- Strong understanding of multi-channel sales structures including Modern Trade (MT), Traditional Trade (TT), Department Stores, Specialty Retail, and E-commerce.
- Solid knowledge of international supply chain processes including export documentation, INCOTERMS, freight coordination, customs requirements, and regulatory compliance.
- Experience managing distributors across ASEAN or other regional markets is highly preferred.
- Strong commercial acumen with ability to manage pricing, margin structure, and distributor trade terms.
- Analytical mindset with strong sales forecasting and performance tracking capability.
- Excellent cross-cultural communication and negotiation skills.
- Fluent in Thai and English; additional regional language (Chinese, Vietnamese, Bahasa, Arabic) is an advantage.
- Willingness to travel internationally as required.
- Entrepreneurial mindset with high ownership and expansion-driven mentality.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
