Key Account and E-Commerce Manager

About WhiteCrow

We are global talent research, insight and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house research.

About our client

Our client is one of the largest food and beverage companies in the world. They are a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While they are co-headquartered in Chicago and Pittsburgh, their brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

As a Key Account and E-Commerce Manager, you will be responsible for...

Role Description:

• The key account and e-commerce manager is responsible for driving the execution of brand and commercial strategies across digital sales channels, ensuring excellence in online presence, promotion and conversion.
• This role acts as the key interface between marketing, sales and eRetailers, translating brand & commercial objectives into shopper-centric initiatives that enhance visibility, engagement, and sell out performance in the digital environment.

Responsibilities:

• Connecting with distributors to drive sales in pure e-commerce players (Lazada, Shopee etc).
• Ensuring excellence in execution in e-commerce across pure players and also retail e-commerces.
• Omnichannel execution. Ensuring 360 activation of IMC in e-commerce platforms across focus markets in SSEA.

Key Accountabilities

Digital Channel Strategy Execution:

• Translating brand and sales strategies into tailored online plans for each digital customer (marketplaces, B&C, quick commerce). Aligning and executing commercial calendars, launches, and campaigns in collaboration with Sales and Marketing teams.
• % of planned activities executed according to the digital commercial calendar.
• Internal alignment scoring with Sales and Marketing (e.g., internal NPS or feedback in JBP sessions).
• Number of campaigns successfully launched by channel/platform.

Visibility and Conversion:

• Ensuring best-in-class product content, imagery, and searching optimization across all eRetail platforms.
• Deploying digital trade initiatives (e.g., banners, activations, product sampling) to increase brand visibility and conversion.
• Sharing of Search (SoS) for top keywords per platform.
• Conversion Rate (CVR) by priority product and platform.
• % of planned digital assets (e.g., banners, feature slots) executed on time.

Promo & Investment Planning:

• Coordinating digital promotional mechanics in line with budget, ROI, and brand guidelines.
• Monitoring competitive pricing and promotions to adjust plans accordingly.
• ROI of promotional campaigns (% return on investment).
• Budgeting adherence rate (% of trade digital budget spent as planned).
• Sell-out growth during promotional periods (vs. pre-promo baseline or LY).

Performance Analysis & Reporting:

• Tracking and analysing key performance indicators (e.g., sell-out, share of shelf, conversion rates, media ROI).
• Generating actionable insights to optimize future campaigns and investments.
• Accuracy of reported data (target: <5% margin of error).

Content & Assortment Management:

• Maintaining accurate and complete product information, ensuring consistent presence across platforms.
• Supporting in defining digital assortment priorities and product visibility strategies by platform.
• % of SKUs with compliant, high-quality content live on each platform.
• Timing to market for new product content.
• Assortment compliance rate per retailer (e.g., % of priority SKUs listed).

What you already have...

• Experience Capability.
• Graduation Complete.
• MBA (Differential).

Language

• Advanced English

Discipline of Knowledge.

• Administration, Economics, Marketing

Specific knowledge of the team you lead.

• Previous experience in FMCG Industries in E-commerce or in pure e-commerce players.
• Proficiency in Excel and Power Point.
• Project management.
• Knowledge of Tableau (BI and Dashboards) or programming language.

Organization

• Analytical Working with data Management.

Communication

• Teamwork.
• Resilience and self-motivation.
• Logical reasoning.
• Ability to prioritize and sense of urgency.
• Ability to execute.