We're hiring: Key Account Officer – TVC Channel
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Build and maintain strong relationships with TVC platforms (e.g., TV5, Nation TV, TV9, My Choice) as a key partner contact
- Negotiate airtime, product slots, and campaign support to maximize sales and exposure
- Act as an Account Executive (AE) to manage communications, relationship-building, and performance follow-up with TV channel partners
- Work closely with the merchandising team to ensure product availability, pricing readiness, and promotion alignment
- Coordinate with brand and marketing teams to ensure campaign timing, positioning, and visuals are TVCappropriate
- Review marketing campaigns, special deals, and bundle offers with Commercial Manager and partner platforms
- Analyze product performance, track sales revenue from TVC channel, and identify improvement opportunities
- Support commercial planning and track basic P&L of products sold via TVC, including margin review, cost alignment, and promo ROI
- Provide weekly and monthly sales updates with actionable insights to internal stakeholders
- Monitor competitor activities and channel dynamics to stay ahead of market trends in TV shopping
Qualifications:
- Bachelor's degree in Business, Marketing, Communication, or related fields •
- Minimum 2–4 years of experience in key account management, sales, or channel marketing—preferably with experience in TVC, online commerce, or FMCG
- Strong negotiation and relationship-building skills, with high confidence in dealing with partners and vendors
- Understanding of marketing campaigns, pricing, and promotion mechanisms in a sales-driven environment
- Ability to work cross-functionally with merchandising, brand, and marketing teams
- Analytical mindset and basic understanding of P&L, gross margin, and ROI
- Strong communication and presentation skills
- Proficiency in Microsoft Excel, PowerPoint, and reporting tools
- Energetic, commercial-minded, and proactive in driving results
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
