Key Account Manager

Job Purpose

Responsible for managing and growing sales performance in the Modern Trade channel, particularly in the Home Improvement segment (e.g., HomePro, Thai Watsadu, DoHome, Global House, Mega Home , Boonthavorn). This role focuses on strategic account management, trade planning, promotional execution, and cross-functional coordination to drive growth across consumer and painter segments.

Key Accountabilities

. Develop and implement strategic account plans to achieve sales targets across assigned Modern Trade customers.
. Manage commercial negotiations including pricing, trading terms, space & display agreements, and promotional calendars.
. Analyze category trends, consumer behavior (homeowners, renovators), and painters need to align selling strategies and recommend tailored trade programs.
. Collaborate with Trade Marketing, Marketing, and Supply Chain teams to ensure effective execution of campaigns, product availability, and customer satisfaction.
. Track and evaluate promotion effectiveness, ROI, and in-store execution against KPIs.
. Lead listing and launch of new products, ensuring timely rollout and strong in-store presence.
. Maintain strong relationships with key customer stakeholders and develop long-term joint business plans.
. Monitor sell-in and sell-out data to ensure forecast accuracy and manage stock levels effectively.
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Experience

. Bachelor's degree or higher in Business Administration, Marketing, or related field.
. Minimum 5 years of experience in Key Account or Modern Trade Sales, preferably in building materials, paints, or home improvement categories.
. Strong understanding of Modern Trade structures, especially home improvement and construction retail channels.
. Proven experience managing Home improvement accounts such as HomePro, Thai Watsadu, DoHome, etc.
. Strong negotiation, commercial planning, and analytical skills.
. Proficient in Microsoft Excel and PowerPoint familiarity with sales reporting tools is a plus.
. Good interpersonal and communication skills.
. English communication skills are an advantage.